Hooters
Encyclopedia
Hooters is the trade name of two privately held American restaurant chains: Hooters of America, Incorporated, based in Atlanta, Georgia, and Hooters, Incorporated, based in Clearwater, Florida
. The Hooters name is taken from an American slang term for female breast
s; its logo is an owl
, an animal well known for its "hooting" calls.
Hooters is a restaurant whose waiting staff are primarily young, attractive waitresses usually referred to simply as "Hooter Girls" whose revealing outfits and sex appeal is played up and is a primary component of the company's image. The company also employs other males/females as cooks, hosts (at some franchises), busboy
s, and managers. The menu includes hamburger
s and other sandwich
es, steaks, seafood entrees, appetizers, and the restaurant's specialty, chicken wings
. Almost all Hooters restaurants hold alcoholic beverage licenses to sell beer and wine, and, where local permits allow, a full liquor bar. Other offerings for sale include Hooters T-shirts, sweatshirts, and various souvenirs and curios.
Between company owned locations and franchises, there are now more than 460 Hooters throughout the United States. The company has restaurants in 44 U.S. states, the US Virgin Islands, and Guam
. In addition, Hooters operates restaurants in 27 other countries.
The company's first overseas location was in Singapore
, and other Hooters restaurants are now located in Argentina
, Aruba
, Austria
, Australia
, Brazil
, Canada
, Chile
, China
, Colombia
, Costa Rica
, Czech Republic
, Dominican Republic
, Ecuador
, Germany
, Greece
, Guatemala
, Japan
, Mexico
, Panama
, Paraguay
, Peru
, the Philippines
, South Africa
, South Korea
, Spain
, Switzerland
, Taiwan
, the United Kingdom
, and in Venezuela
. The three largest restaurants of the chain are located in Singapore
, Tokyo
and São Paulo
.
On January 24, 2011, Chanticleer Holdings LLC and others completed the purchase of Hooters of America Inc. from the Brooks family.
, founded by six Clearwater businessmen (Lynn Stewart, Gil DiGiannantonio, Ed Droste, Billy Ranieri, Ken Wimmer, Dennis Johnson), built on the site of a former rundown nightclub that had been purchased at a low price. The store actually opened on April 1, 1983, as an "April Fools Day" joke, because the original six owners believed that their prospect was going to fail. Indeed, so many businesses had folded in that particular location that the Hooters founders built a small "graveyard" at the front door for each that had come and gone before them.
In 1984, Hugh Connerty bought the rights to Hooters from the Original Hooters 6. Robert H. Brooks
and a group of Atlanta investors (operators of Hooters of America, Inc.) bought out Hugh Connerty. In 2002, Brooks bought majority control and became chairman. The Clearwater-based company retained control over restaurants in the Tampa Bay Area
, Chicago metropolitan area, and one in Manhattan
, New York, while all other locations were under the aegis of Hooters of America, which sold franchising rights to the rest of the United States and international locations. Under Brooks's leadership, the collective Hooters brand expanded from one restaurant to more than 425 stores worldwide. Brooks died on July 15, 2006 in Myrtle Beach, South Carolina, of a heart attack. Brooks' will
gave most of Hooters of America Inc. to his son Coby Brooks and daughter Boni Belle Brooks.
The Hooters Casino Hotel
was opened February 2, 2006, off the Las Vegas Strip
in Paradise, Nevada
, US. This hotel has 696 rooms with a 35000 square feet (3,251.6 m²) casino. The hotel is owned and operated by 155 East Tropicana, LLC. It is adjacent to the Tropicana
, across the street from the MGM Grand Las Vegas
. At this time it is the only Hooters facility offering lodging since a Hooters Inn motel located along Interstate 4
in Lakeland, Florida
was demolished in 2007.
As part of their 25th anniversary, Hooters Magazine released its list of top Hooters Girls of all time. Among the best-known were Lynne Austin
(the original Hooters Girl), the late Kelly Jo Dowd (the mother of the golfer Dakoda Dowd
), Bonnie-Jill Laflin
, Leeann Tweeden
, and Holly Madison
.
After Brooks' death, 240 buyers showed interest in Hooters of America Inc., and 17 submitted bids, with that number being reduced to eight, and then three, before the selection of Wellspring Capital Management
. Chanticleer Holdings LLC, which had the right to block the sale after a $5 million loan made in 2006, did so in a December 1, 2010 letter to the court. As a result, Chanticleer and other investors bought the company.
. Originally, the shirts were white cotton, low-cut, pulled tight, and knotted in the back to emphasize the breasts and expose the midriff
.
Later, Hooters changed to a tight white spandex
tank top and eliminated the knot-tying. The company also began using other colors and designs for their tops such as a camouflage
theme on Monday ("Military Mondays"), black on Friday ("Formal Fridays"), some Sundays, for special occasions, and for important local football and basketball games, and the football uniforms of local National Football League
teams during the NFL season, although this varies from state to state and by location. The remainder of the Hooters Girls uniform consists of the restaurant's brown ticket pouch (or a black one with the black uniform), tan pantyhose
, white loose socks
, and clean white shoes. Men who work at Hooters wear Hooters hats, t-shirts with long pants, Bermuda shorts
, or attire more suitable for kitchen use.
Recently, Hooters approved a second uniform option for its waitresses, a white midriff-baring cropped shirt
with the Hooters logo & restaurant location that appears on the tank tops emblazoned on the chest.
, employers are generally allowed to consider characteristics that would otherwise be discriminatory if they are bona fide occupational qualifications
(BFOQ). For example, a manufacturer of men's clothing may lawfully advertise for male models. Hooters has argued a BFOQ defense, which applies when the “essence of the business operation would be undermined if the business eliminated its discriminatory policy”.
reads:
Female employees are required to sign that they "acknowledge and affirm" the following:
, The V Foundation for Cancer Research, Operation Homefront, Make-A-Wish Foundation
, Special Olympics
, Muscular Dystrophy Association
and Stop Hunger Now
. In addition, after the death of Kelly Jo Dowd, a former Hooters Girl on the cover of the Hooters calendar in 1995, and later a restaurant general manager
, Hooters began a campaign against breast cancer, with awareness of the issue being spread through the Kelly Jo Dowd Fund. Last year the restaurants reached the $2 million goal and continue to raise money for the cause. Local restaurants will often select their own local charities.
Hooters has been active in supporting the military through various efforts. Since 2006, Hooters runs an annual national promotion dubbed "Operation: Calendar Drop" and has collectively sent over 100,000 Hooters Calendars, with a personal note of appreciation from customers, to service men and women that are spending their holidays overseas. Hooters also launched what it calls "Operation Let Freedom Wing," which involves sending its celebrities, such as Hooters Calendar Girls, to visit U.S. troops overseas, including to Afghanistan. Hooters most recently participated in two morale and welfare tours visiting the troops in Kuwait and Iraq in 2009 and 2010.
In 2009 Hooters partnered with Operation Homefront to establish The Valentine Fund in honor of fallen hero SOCS Thomas J. Valentine. The fund supports the families of Special Forces service members and other military families. Thomas J. Valentine, a Navy SEAL troop chief, was killed during a training exercise Feb. 13, 2008. He left behind his wife, Christina, a 15-year member of the Hooters family, and two young children. In honor of his sacrifice, Hooters established a fund in Valentine’s name through Operation Homefront.
On February 14, 2010 Hooters President & CEO Coby G. Brooks
appeared on an episode of the CBS reality TV show Undercover Boss
.
, a minor league golf tour. In 1992 Hooters sponsored NASCAR
driver Alan Kulwicki
as he won the Winston Cup Championship, beating Bill Elliott by ten points, the closest margin in NASCAR prior to The Chase era. On April 1, 1993 Kulwicki, along with several others including Hooters Chairman Bob Brooks' son Mark were killed in a plane crash near Bristol, Tennessee
. They were flying back to the track for Sunday's race after making a sponsor appearance at a Hooters in Knoxville, Tennessee
.
Hooters has also licensed its name for the Hooters Road Trip
PlayStation
racing game as well as a Hooters Calendar mobile wallpaper application. Oasys Mobile
will also be putting out several other games for mobile consumption based on the Hooters Calendar license in 2008. It was also one of several real world brands that appeared in the 2011 video game Homefront
.
Professional golfer John Daly
is sponsored by Hooters on the PGA Tour
, a deal potentially in jeopardy given his recent issues with alcohol
. He also serves as a corporate spokesman. Dick Vitale
, a college basketball analyst, is also a spokesman for Hooters.
Since 1986, the restaurant has issued a calendar
of their girls, with signings taking place in some of their restaurants. Since 1996, Hooters has held Miss Hooters International Swimsuit Pageant, a competition of Hooters Girls from around the world; in 2010, this event took place in Hollywood, Florida
. An African-American woman won the Miss Hooters pageant for the first time in 2010: LeAngela Davis of Columbus, Ohio
.
Clearwater, Florida
Clearwater is a city located in Pinellas County, Florida, US, nearly due west of Tampa and northwest of St. Petersburg. In the west of Clearwater lies the Gulf of Mexico and in the east lies Tampa Bay. As of the 2000 census, the city had a total population of 108,787. It is the county seat of...
. The Hooters name is taken from an American slang term for female breast
Breast
The breast is the upper ventral region of the torso of a primate, in left and right sides, which in a female contains the mammary gland that secretes milk used to feed infants.Both men and women develop breasts from the same embryological tissues...
s; its logo is an owl
Owl
Owls are a group of birds that belong to the order Strigiformes, constituting 200 bird of prey species. Most are solitary and nocturnal, with some exceptions . Owls hunt mostly small mammals, insects, and other birds, although a few species specialize in hunting fish...
, an animal well known for its "hooting" calls.
Hooters is a restaurant whose waiting staff are primarily young, attractive waitresses usually referred to simply as "Hooter Girls" whose revealing outfits and sex appeal is played up and is a primary component of the company's image. The company also employs other males/females as cooks, hosts (at some franchises), busboy
Busboy
Busser, busboy and busgirl are terms used in the United States for someone who works in the restaurant and catering industry clearing tables, taking dirty dishes to the dishwasher, setting tables and otherwise assisting the waiting staff....
s, and managers. The menu includes hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
s and other sandwich
Sandwich
A sandwich is a food item, typically consisting of two or more slices of :bread with one or more fillings between them, or one slice of bread with a topping or toppings, commonly called an open sandwich. Sandwiches are a widely popular type of lunch food, typically taken to work or school, or...
es, steaks, seafood entrees, appetizers, and the restaurant's specialty, chicken wings
Chicken Wings
Chicken Wings can refer to:*A type of food, a serving of the wing sections of a chicken, deep fried wings coated in sauce are also known as Buffalo wings*Chicken Wings , an aviation related comic by Michael and Stefan Strasser...
. Almost all Hooters restaurants hold alcoholic beverage licenses to sell beer and wine, and, where local permits allow, a full liquor bar. Other offerings for sale include Hooters T-shirts, sweatshirts, and various souvenirs and curios.
Between company owned locations and franchises, there are now more than 460 Hooters throughout the United States. The company has restaurants in 44 U.S. states, the US Virgin Islands, and Guam
Guam
Guam is an organized, unincorporated territory of the United States located in the western Pacific Ocean. It is one of five U.S. territories with an established civilian government. Guam is listed as one of 16 Non-Self-Governing Territories by the Special Committee on Decolonization of the United...
. In addition, Hooters operates restaurants in 27 other countries.
The company's first overseas location was in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, and other Hooters restaurants are now located in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
, Aruba
Aruba
Aruba is a 33 km-long island of the Lesser Antilles in the southern Caribbean Sea, located 27 km north of the coast of Venezuela and 130 km east of Guajira Peninsula...
, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
, Costa Rica
Costa Rica
Costa Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....
, Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
, Dominican Republic
Dominican Republic
The Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...
, Ecuador
Ecuador
Ecuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
, Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Panama
Panama
Panama , officially the Republic of Panama , is the southernmost country of Central America. Situated on the isthmus connecting North and South America, it is bordered by Costa Rica to the northwest, Colombia to the southeast, the Caribbean Sea to the north and the Pacific Ocean to the south. The...
, Paraguay
Paraguay
Paraguay , officially the Republic of Paraguay , is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to the east and northeast, and Bolivia to the northwest. Paraguay lies on both banks of the Paraguay River, which runs through the center of the...
, Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
, the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, and in Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...
. The three largest restaurants of the chain are located in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
and São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
.
On January 24, 2011, Chanticleer Holdings LLC and others completed the purchase of Hooters of America Inc. from the Brooks family.
History
Hooters, Inc. began operations in Clearwater, FloridaClearwater, Florida
Clearwater is a city located in Pinellas County, Florida, US, nearly due west of Tampa and northwest of St. Petersburg. In the west of Clearwater lies the Gulf of Mexico and in the east lies Tampa Bay. As of the 2000 census, the city had a total population of 108,787. It is the county seat of...
, founded by six Clearwater businessmen (Lynn Stewart, Gil DiGiannantonio, Ed Droste, Billy Ranieri, Ken Wimmer, Dennis Johnson), built on the site of a former rundown nightclub that had been purchased at a low price. The store actually opened on April 1, 1983, as an "April Fools Day" joke, because the original six owners believed that their prospect was going to fail. Indeed, so many businesses had folded in that particular location that the Hooters founders built a small "graveyard" at the front door for each that had come and gone before them.
In 1984, Hugh Connerty bought the rights to Hooters from the Original Hooters 6. Robert H. Brooks
Robert H. Brooks
Robert H. Brooks was founder of Naturally Fresh, Inc. in 1966 in Atlanta, Georgia, and later created the Hooters of America restaurant chain in the mid-1980s.-Early life and career:...
and a group of Atlanta investors (operators of Hooters of America, Inc.) bought out Hugh Connerty. In 2002, Brooks bought majority control and became chairman. The Clearwater-based company retained control over restaurants in the Tampa Bay Area
Tampa Bay Area
The Tampa Bay Area is the region of west central Florida adjacent to Tampa Bay. Definitions of the region vary. It is often considered equivalent to the Tampa-St. Petersburg-Clearwater Metropolitan Statistical Area defined by the United States Census Bureau. The Census Bureau currently...
, Chicago metropolitan area, and one in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
, New York, while all other locations were under the aegis of Hooters of America, which sold franchising rights to the rest of the United States and international locations. Under Brooks's leadership, the collective Hooters brand expanded from one restaurant to more than 425 stores worldwide. Brooks died on July 15, 2006 in Myrtle Beach, South Carolina, of a heart attack. Brooks' will
Will (law)
A will or testament is a legal declaration by which a person, the testator, names one or more persons to manage his/her estate and provides for the transfer of his/her property at death...
gave most of Hooters of America Inc. to his son Coby Brooks and daughter Boni Belle Brooks.
The Hooters Casino Hotel
Hooters Casino Hotel
Hooters Casino Hotel is a hotel casino located off the Las Vegas Strip in Paradise, Nevada, United States. The hotel is owned and operated by 155 East Tropicana, LLC . It is located off the Strip next to the Tropicana and across the street from the MGM Grand Las Vegas...
was opened February 2, 2006, off the Las Vegas Strip
Las Vegas Strip
The Las Vegas Strip is an approximately stretch of Las Vegas Boulevard in Clark County, Nevada; adjacent to, but outside the city limits of Las Vegas proper. The Strip lies within the unincorporated townships of Paradise and Winchester...
in Paradise, Nevada
Paradise, Nevada
Paradise is an unincorporated town in the Las Vegas metropolitan area in Clark County, Nevada, United States. The population was 223,167 at the 2010 census...
, US. This hotel has 696 rooms with a 35000 square feet (3,251.6 m²) casino. The hotel is owned and operated by 155 East Tropicana, LLC. It is adjacent to the Tropicana
Tropicana Resort & Casino
Tropicana Las Vegas is located on the Las Vegas Strip, in the township of Paradise, Nevada. It is owned by Tropicana Las Vegas Hotel and Resort Inc. and operated by Alex Yemenidjian's Armenco Holdings. It offers 1,658 rooms and is attached to a casino...
, across the street from the MGM Grand Las Vegas
MGM Grand Las Vegas
The MGM Grand Las Vegas is a hotel casino located on the Las Vegas Strip in Paradise, Nevada. The MGM Grand is the third largest hotel in the world and largest hotel resort complex in the United States in front of The Venetian. The MGM Grand was the largest hotel in the world when it opened in...
. At this time it is the only Hooters facility offering lodging since a Hooters Inn motel located along Interstate 4
Interstate 4
Interstate 4 is a intrastate Highway located entirely within the state of Florida, United States. It goes from Interstate 275 in Tampa, Florida to Interstate 95 at Daytona Beach, Florida . It also has the Florida Department of Transportation designation of State Road 400, but only a small...
in Lakeland, Florida
Lakeland, Florida
Lakeland is a city in Polk County, Florida, United States, located approximately midway between Tampa and Orlando along Interstate 4. According to the 2008 U.S. Census Bureau estimate, the city had a population of 94,406...
was demolished in 2007.
As part of their 25th anniversary, Hooters Magazine released its list of top Hooters Girls of all time. Among the best-known were Lynne Austin
Lynne Austin
Lynne Austin is an American model and actress. She was chosen as Playboy's Playmate of the Month in July, 1986 and has appeared in numerous Playboy videos. Austin was also selected as the 1987 Playmate of the Year for the Dutch edition of Playboy...
(the original Hooters Girl), the late Kelly Jo Dowd (the mother of the golfer Dakoda Dowd
Dakoda Dowd
Dakoda Flowie Dowd , also known as "Koda", is an American amateur golfer. On April 27, 2006, 24 days after her 13th birthday, she became the youngest player to compete in an LPGA tournament. This record was broken a year later when 12-year-old Alexis Thompson qualified for and played in the 2007 U.S...
), Bonnie-Jill Laflin
Bonnie-Jill Laflin
Bonnie-Jill Laflin is an American model, actress, television personality, and member of the Los Angeles Lakers front office.Laflin first gained public attention as a cheerleader with the Golden State Warriors of the NBA...
, Leeann Tweeden
Leeann Tweeden
Leeann Velez Tweeden is an American model.Tweeden was born in Manassas, Virginia. She graduated from Osbourn Park High School in 1991. Tweeden skipped college altogether and instead pursued a career in modeling...
, and Holly Madison
Holly Madison
Hollin Sue Cullen, professionally known as Holly Madison, is an American model, showgirl and television personality. She is widely known for being one of Hugh Hefner's girlfriends on the reality television series The Girls Next Door...
.
After Brooks' death, 240 buyers showed interest in Hooters of America Inc., and 17 submitted bids, with that number being reduced to eight, and then three, before the selection of Wellspring Capital Management
Wellspring Capital Management
Wellspring Capital Management is a private equity firm focused on leveraged buyout investments in middle-market companies across a range of industries....
. Chanticleer Holdings LLC, which had the right to block the sale after a $5 million loan made in 2006, did so in a December 1, 2010 letter to the court. As a result, Chanticleer and other investors bought the company.
Hooters Girls
The appearance of the waitresses is a main selling feature of the restaurant. A Hooters Girl is a waitress employed by the Hooters restaurant chain. The girls are recognizable by their uniform of a white tank top with the "Hootie the Owl" logo and the location name on the front paired with short nylon orange runner's shortsRunning shorts
Running shorts are a specialized form of shorts worn by runners.- Materials :Running shorts are designed to facilitate comfort and free movement during exercise. Their materials are lightweight and hard-wearing. Many running shorts include an inner lining that acts as underwear, so you don't have...
. Originally, the shirts were white cotton, low-cut, pulled tight, and knotted in the back to emphasize the breasts and expose the midriff
Midriff
Midriff is a particular term to denominate the section of the human body between the thorax/chest and the pelvis/hips. It is used as a genteel avoidance of synonymous belly ; as a synonym for waist; and as a name for the area around the diaphragm Midriff is a particular term to denominate the...
.
Later, Hooters changed to a tight white spandex
Spandex
Spandex or elastane is a synthetic fibre known for its exceptional elasticity. It is strong, but less durable than natural Latex, its major non-synthetic competitor. It is a polyurethane-polyurea copolymer that was co-invented in 1959 by chemists C. L. Sandquist and Joseph Shivers at DuPont's...
tank top and eliminated the knot-tying. The company also began using other colors and designs for their tops such as a camouflage
Camouflage
Camouflage is a method of concealment that allows an otherwise visible animal, military vehicle, or other object to remain unnoticed, by blending with its environment. Examples include a leopard's spotted coat, the battledress of a modern soldier and a leaf-mimic butterfly...
theme on Monday ("Military Mondays"), black on Friday ("Formal Fridays"), some Sundays, for special occasions, and for important local football and basketball games, and the football uniforms of local National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
teams during the NFL season, although this varies from state to state and by location. The remainder of the Hooters Girls uniform consists of the restaurant's brown ticket pouch (or a black one with the black uniform), tan pantyhose
Pantyhose
Pantyhose are sheer, close-fitting legwear, covering the wearer's body from the waist to the feet. Mostly considered to be a woman's and girl's garment, pantyhose appeared in the 1960s, and they provided a convenient alternative to stockings...
, white loose socks
Loose socks
are a style of baggy sock popular with Japanese high school girls.They were adopted as a fashion which flattered plump calves and also expressed rebellious deviation from Japan's strict dress code for school uniforms...
, and clean white shoes. Men who work at Hooters wear Hooters hats, t-shirts with long pants, Bermuda shorts
Bermuda shorts
Bermuda Shorts, also known as walking shorts or dress shorts, are a particular type of short trousers, now widely worn as semi-casual attire by both men and women...
, or attire more suitable for kitchen use.
Recently, Hooters approved a second uniform option for its waitresses, a white midriff-baring cropped shirt
Crop top
A crop top is a T-shirt or blouse with the lower part cut off, showing of some of the abdomen. The half shirt is a kind of shirt that is cut off from the bottom of the chest....
with the Hooters logo & restaurant location that appears on the tank tops emblazoned on the chest.
Legal history
- In 1997, three men from the Chicago area sued Hooters after being denied employment at an Orland Park, IllinoisOrland Park, IllinoisOrland Park is a village in Cook County, Illinois, United States; it also extends slightly into Will County. The population was 56,767 at the 2010 census. The office of the Assistant Village Manager, Ellen Baer, states that the Will County section of Orland Park is industrial while the Cook County...
, restaurant. Each of them was awarded $19,100. Four men who filed a similar lawsuit in MarylandMarylandMaryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...
received $10,350 each. The settlement allows Hooters to continue luring customers with a female staff of Hooters Girls. But the chain also agreed to create a few other support jobs, like bartenders and hosts, that must be filled without regard to sex. - In 2001, a jury determined Hooters of Augusta Inc. willfully violated the Telephone Consumer Protection Act by sending unsolicited advertising faxes. The class-action lawsuit, brought in June 1995 by Sam Nicholson, included 1,320 others who said they received the advertising faxes from Hooters. Atlanta-based Hooters of America Inc., the local restaurant's parent company, paid out $11 million. The jury determined that six faxes were sent to each plaintiff. With a $500 fine for each, that amounts to a $3,000 award per plaintiff.
- In 2004 it was found job applicants to a Hooters in West Covina, CaliforniaWest Covina, CaliforniaWest Covina is a city located in Los Angeles County, California. Located some east of Downtown Los Angeles in the eastern San Gabriel Valley, it is a mostly middle class suburb of Los Angeles...
were secretly filmed while undressing, prompting a civil suit filed against the national restaurant chain in Los Angeles Superior Court. The company intends to address the incident with additional employee training. - In 2009, Nikolai Grushevski, a man from Corpus Christi, TexasCorpus Christi, TexasCorpus Christi is a coastal city in the South Texas region of the U.S. state of Texas. The county seat of Nueces County, it also extends into Aransas, Kleberg, and San Patricio counties. The MSA population in 2008 was 416,376. The population was 305,215 at the 2010 census making it the...
, filed a lawsuit because Hooters would not hire him as a waiter. Grushevski and Hooters reached a confidential settlement on April 13. - In September 2009, the U.S. Equal Employment Opportunity Commission filed a lawsuit against a North CarolinaNorth CarolinaNorth Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
charter airline (formerly Hooters AirHooters AirHooters Air was an airline headquartered in Myrtle Beach, South Carolina, USA. Hooters Air flights were operated by Winston-Salem, North Carolina-based Pace Airlines both as ad-hoc private charters, and as scheduled USDOT public charters...
) on behalf of Chau Nguyen, an Asian flight attendant fired three years prior after complaining only white workers were being promoted. - In May 2010, a lawsuit was filed against Hooters in MichiganMichiganMichigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....
after an employee was given a job performance review and was told "that her shirt and short size could use some improvement" by two women who held positions at the headquarters in Atlanta. Michigan is the only state that includes height and weight as bounds for non-discrimination in hiring. The plaintiff alleges that the women made the offer of a free gym membership and that if she did not improve in 30 days, her employment would be terminated. - In December 2010, as part of the settlement of Robert H. Brooks' estateEstate (law)An estate is the net worth of a person at any point in time. It is the sum of a person's assets - legal rights, interests and entitlements to property of any kind - less all liabilities at that time. The issue is of special legal significance on a question of bankruptcy and death of the person...
, a judge in Horry County, South CarolinaHorry County, South CarolinaHorry County is a county located in the U.S. state of South Carolina. This name honored Revolutionary War Hero, Peter Horry. Brigadier General Horry was born in South Carolina sometime around 1743 and started his distinguished military career in 1775 as one of 20 captains the Provincial Congress...
approved the sale of Hooters of America Inc. to Wellspring Capital ManagementWellspring Capital ManagementWellspring Capital Management is a private equity firm focused on leveraged buyout investments in middle-market companies across a range of industries....
. The decision did not prevent Charlotte, North CarolinaCharlotte, North CarolinaCharlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2010, Charlotte's population according to the US Census Bureau was 731,424, making it the 17th largest city in the United States based on population. The Charlotte metropolitan area had a 2009...
-based Chanticleer Investors LLC from exercising "the right of first refusal" given to Chanticleer in a loan agreement with Hooters.
Legal status
In employment discrimination law in the United StatesEmployment discrimination law in the United States
In the United States, employment discrimination is prohibited by a collection of state and federal laws, as well as by ordinances of counties and municipalities. Only discrimination based on certain characteristics is illegal....
, employers are generally allowed to consider characteristics that would otherwise be discriminatory if they are bona fide occupational qualifications
Bona fide occupational qualifications
In employment law, a bona fide occupational qualification or bona fide occupational requirement is a quality or an attribute that employers are allowed to consider when making decisions on the hiring and retention of employees—qualities that when considered in other contexts would constitute...
(BFOQ). For example, a manufacturer of men's clothing may lawfully advertise for male models. Hooters has argued a BFOQ defense, which applies when the “essence of the business operation would be undermined if the business eliminated its discriminatory policy”.
Employee handbook requirements
An older version of the Hooters Employee Handbook (prior to October 2006), published in The Smoking GunThe Smoking Gun
The Smoking Gun is a website that posts legal documents, arrest records, and police mugshots on a daily basis. The intent is to bring to the public light information that is damning, shocking, outrageous, or amazing, yet also somewhat obscure or unreported by more mainstream media sources...
reads:
- Customers can go to many places for wings and beer, but it is our Hooters Girls who make our concept unique. Hooters offers its customers the look of the "All American Cheerleader, Surfer, Girl Next Door."
Female employees are required to sign that they "acknowledge and affirm" the following:
- My job duties require I wear the designated Hooters Girl uniform.
- My job duties require that I interact with and entertain the customers.
- The Hooters concept is based on female sex appeal and the work environment is one in which joking and entertaining conversations are commonplace.
- I do not find my job duties, uniform requirements, or work environment to be offensive, intimidating, hostile, or unwelcome.
Public relations
Hooters has an extensive public relations campaign and has actively supported charities through its Hooters Community Endowment Fund, also known as HOO.C.E.F., a play on UNICEF. It has provided money and/or volunteers to charities such as Habitat for HumanityHabitat for Humanity International
Habitat For Humanity International , generally referred to as Habitat for Humanity or simply Habitat, is an international, non-governmental, non-profit organization devoted to building "simple, decent, and affordable" housing, a self-described "Christian housing ministry." The international...
, The V Foundation for Cancer Research, Operation Homefront, Make-A-Wish Foundation
Make-A-Wish Foundation
The Make-A-Wish Foundation is a 501 non-profit organization founded in the United States that grants wishes to children who have life-threatening medical conditions. The charity now operates in forty-seven countries around the world through thirty-six affiliate offices.The president & CEO of this...
, Special Olympics
Special Olympics
Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to more than 3.1 million athletes in 175 countries....
, Muscular Dystrophy Association
Muscular Dystrophy Association
The Muscular Dystrophy Association is an American organization which combats muscular dystrophy and diseases of the nervous system and muscular system in general by funding research, providing medical and community services, and educating health professionals and the general public...
and Stop Hunger Now
Stop Hunger Now
Stop Hunger Now is an international hunger relief organization that coordinates the distribution of food and other life-saving aid around the world...
. In addition, after the death of Kelly Jo Dowd, a former Hooters Girl on the cover of the Hooters calendar in 1995, and later a restaurant general manager
General manager
General manager is a descriptive term for certain executives in a business operation. It is also a formal title held by some business executives, most commonly in the hospitality industry.-Generic usage:...
, Hooters began a campaign against breast cancer, with awareness of the issue being spread through the Kelly Jo Dowd Fund. Last year the restaurants reached the $2 million goal and continue to raise money for the cause. Local restaurants will often select their own local charities.
Hooters has been active in supporting the military through various efforts. Since 2006, Hooters runs an annual national promotion dubbed "Operation: Calendar Drop" and has collectively sent over 100,000 Hooters Calendars, with a personal note of appreciation from customers, to service men and women that are spending their holidays overseas. Hooters also launched what it calls "Operation Let Freedom Wing," which involves sending its celebrities, such as Hooters Calendar Girls, to visit U.S. troops overseas, including to Afghanistan. Hooters most recently participated in two morale and welfare tours visiting the troops in Kuwait and Iraq in 2009 and 2010.
In 2009 Hooters partnered with Operation Homefront to establish The Valentine Fund in honor of fallen hero SOCS Thomas J. Valentine. The fund supports the families of Special Forces service members and other military families. Thomas J. Valentine, a Navy SEAL troop chief, was killed during a training exercise Feb. 13, 2008. He left behind his wife, Christina, a 15-year member of the Hooters family, and two young children. In honor of his sacrifice, Hooters established a fund in Valentine’s name through Operation Homefront.
On February 14, 2010 Hooters President & CEO Coby G. Brooks
Coby G. Brooks
Coby G. Brooks is the former President & CEO of Hooters, Inc. and Naturally Fresh, Inc. He is the son of Hooters creator Robert H. Brooks...
appeared on an episode of the CBS reality TV show Undercover Boss
Undercover Boss
Undercover Boss is a television franchise series that has been released in multiple countries, originating in 2009 on the British Channel 4...
.
Athletics & promotions
Hooters is involved in the sports world. Previous sponsorships include the Miami Hooters, a now defunct Arena Football League team. Hooters previously sponsored the USAR Hooters Pro Cup, an automobile racing series, and the NGA Pro Golf TourNGA Pro Golf Tour
The National Golf Association Pro Golf Tour is a developmental men's professional golf tour in the United States. It includes approximately twenty 72-hole Pro Series events and three 54-hole Qualifying School Prep Series events each year throughout the US South and Midwest. The NGA Pro Golf Tour...
, a minor league golf tour. In 1992 Hooters sponsored NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
driver Alan Kulwicki
Alan Kulwicki
Alan Dennis Kulwicki , nicknamed "Special K" and the "Polish Prince", was an American NASCAR Winston Cup Series racecar driver. He started racing at local short tracks in Wisconsin before moving up to regional stock car touring series...
as he won the Winston Cup Championship, beating Bill Elliott by ten points, the closest margin in NASCAR prior to The Chase era. On April 1, 1993 Kulwicki, along with several others including Hooters Chairman Bob Brooks' son Mark were killed in a plane crash near Bristol, Tennessee
Bristol, Tennessee
Bristol is a city in Sullivan County, Tennessee, United States. The population was 26,702 at the 2010 census. It is the twin city of Bristol, Virginia, which lies directly across the state line between Tennessee and Virginia. The boundaries of both cities run parallel to each other along State...
. They were flying back to the track for Sunday's race after making a sponsor appearance at a Hooters in Knoxville, Tennessee
Knoxville, Tennessee
Founded in 1786, Knoxville is the third-largest city in the U.S. state of Tennessee, U.S.A., behind Memphis and Nashville, and is the county seat of Knox County. It is the largest city in East Tennessee, and the second-largest city in the Appalachia region...
.
Hooters has also licensed its name for the Hooters Road Trip
Hooters Road Trip
Hooters Road Trip is a racing video game for PC and PlayStation platforms released in 2002. It was produced by Hoplite Research, a company founded by former playtester Manny Granillo...
PlayStation
PlayStation
The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...
racing game as well as a Hooters Calendar mobile wallpaper application. Oasys Mobile
Oasys Mobile
Oasys Mobile is a leading mobile game developer and publisher. Oasys develops top-ranked franchise games and applications based on brands such as Mattel, Sid Meier's Civilization IV, Railroad Tycoon, Pirates!, Phil Hellmuth, AROD and Hooters Calendar...
will also be putting out several other games for mobile consumption based on the Hooters Calendar license in 2008. It was also one of several real world brands that appeared in the 2011 video game Homefront
Homefront (video game)
Homefront is a first-person shooter video game developed by now defunct Kaos Studios and published by THQ, in which players play as members of a resistance movement fighting against a near-future Korean military occupation of the United States. The story was written by John Milius, who co-wrote...
.
Professional golfer John Daly
John Daly (golfer)
John Patrick Daly is an American professional golfer on the PGA Tour.Daly is known primarily for his driving distance off the tee , his non-country club appearance and attitude, and his rough-and-tumble personal life. Daly remains one of the most popular and intriguing figures on the PGA Tour...
is sponsored by Hooters on the PGA Tour
PGA Tour
The PGA Tour is the organizer of the main men's professional golf tours in the United States and North America...
, a deal potentially in jeopardy given his recent issues with alcohol
Alcoholism
Alcoholism is a broad term for problems with alcohol, and is generally used to mean compulsive and uncontrolled consumption of alcoholic beverages, usually to the detriment of the drinker's health, personal relationships, and social standing...
. He also serves as a corporate spokesman. Dick Vitale
Dick Vitale
Richard J. "Dick" Vitale , also known as "Dickie V", is an American basketball sportscaster. A former head coach in the college and professional ranks, he is well-known as a college basketball broadcaster and for the enthusiastic and colorful remarks he makes during games. He is known for his...
, a college basketball analyst, is also a spokesman for Hooters.
Since 1986, the restaurant has issued a calendar
Calendar
A calendar is a system of organizing days for social, religious, commercial, or administrative purposes. This is done by giving names to periods of time, typically days, weeks, months, and years. The name given to each day is known as a date. Periods in a calendar are usually, though not...
of their girls, with signings taking place in some of their restaurants. Since 1996, Hooters has held Miss Hooters International Swimsuit Pageant, a competition of Hooters Girls from around the world; in 2010, this event took place in Hollywood, Florida
Hollywood, Florida
-Demographics:As of 2000, there were 59,673 households out of which 24.9% had children under the age of 18 living with them, 41.5% were married couples living together, 11.9% had a female householder with no husband present, and 42.2% were non-families. 34.4% of all households were made up of...
. An African-American woman won the Miss Hooters pageant for the first time in 2010: LeAngela Davis of Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
.
See also
- Hooters AirHooters AirHooters Air was an airline headquartered in Myrtle Beach, South Carolina, USA. Hooters Air flights were operated by Winston-Salem, North Carolina-based Pace Airlines both as ad-hoc private charters, and as scheduled USDOT public charters...
(ceased operations April 2006) - Hooters Casino HotelHooters Casino HotelHooters Casino Hotel is a hotel casino located off the Las Vegas Strip in Paradise, Nevada, United States. The hotel is owned and operated by 155 East Tropicana, LLC . It is located off the Strip next to the Tropicana and across the street from the MGM Grand Las Vegas...
- Hooters Road TripHooters Road TripHooters Road Trip is a racing video game for PC and PlayStation platforms released in 2002. It was produced by Hoplite Research, a company founded by former playtester Manny Granillo...
– PlayStation racing game based on the franchise - Miami Hooters (a defunct Arena Football team)
- NGA Pro Golf TourNGA Pro Golf TourThe National Golf Association Pro Golf Tour is a developmental men's professional golf tour in the United States. It includes approximately twenty 72-hole Pro Series events and three 54-hole Qualifying School Prep Series events each year throughout the US South and Midwest. The NGA Pro Golf Tour...
– a golf tour formerly known as the NGA Hooters Tour - USAR Hooters Pro Cup – racing series
External links
- Official website
- About Hooters – the Atlanta-based chain's information page
- Original Hooters – the non-Atlanta-based founders sub-chain
- Transfer of "Hooters" brand from Clearwater to Atlanta, a March 2001 article from Atlanta Business Chronicle
- Sexual Harassment Retaliation Lawsuit, from The Smoking GunThe Smoking GunThe Smoking Gun is a website that posts legal documents, arrest records, and police mugshots on a daily basis. The intent is to bring to the public light information that is damning, shocking, outrageous, or amazing, yet also somewhat obscure or unreported by more mainstream media sources...
- Fortune Magazine feature on Hooters