Konzum
Encyclopedia
Konzum is Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

's largest supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain with just over 600 stores open in Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

 and has more than 10,000 employees. Its headquarters are in Zagreb
Zagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...

. Konzum stores can also be found in Bosnia and Herzegovina
Bosnia and Herzegovina
Bosnia and Herzegovina , sometimes called Bosnia-Herzegovina or simply Bosnia, is a country in Southern Europe, on the Balkan Peninsula. Bordered by Croatia to the north, west and south, Serbia to the east, and Montenegro to the southeast, Bosnia and Herzegovina is almost landlocked, except for the...

, and Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

. Konzum receives over 500,000 customers each day . Konzum also operates a chain of drugstores
Drugstore
Drugstore is a common American term for a type of store centrally featuring a pharmacy. Drugstores sell not only medicines, but also miscellaneous items such as candy, cosmetics, and magazines, as well as light refreshments....

 known as KOZMO, there are currently 56 KOZMO stores. Konzum is part of the Agrokor
Agrokor
Agrokor is the largest privately held company in Croatia. Originally founded in 1976 as a company producing flowers and flower seedlings, it greatly expanded their operations in the following decades by acquiring a number of large companies in Croatia and Southeast Europe. The Agrokor group...

 company.

History

The first Konzum store was opened in Zagreb
Zagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...

, in the year 1957. When Konzum first opened, it was known as Unikonzum. Since then it has expanded into Croatia's biggest supermarket chain, Its business has grown a lot since Croatia broke off of former Yugoslavia
Yugoslavia
Yugoslavia refers to three political entities that existed successively on the western part of the Balkans during most of the 20th century....

. Konzum joined the Agrokor group in 1994.

In 2002, Konzum completed the acquisition of Alastor, the third largest food retailer in Croatia.

In 2008, Konzum had a turnover of 13.9 billion kuna
Croatian kuna
The kuna is the currency of Croatia since 1994 . It is subdivided into 100 lipa. The kuna is issued by the Croatian National Bank and the coins are minted by the Croatian Monetary Institute....

 (1.9 billion euro
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

).

K Plus

K Plus is the value product brand of Konzum. Food and household products are sold at affordable prices under the brand.

Stores

Konzum stores are named Konzum, Konzum Maxi, or Super Konzum according to their sizes.

Konzum Maxi

Konzum Maxi is the medium sized version of Konzum supermarket. They are located in Dubrovnik
Dubrovnik
Dubrovnik is a Croatian city on the Adriatic Sea coast, positioned at the terminal end of the Isthmus of Dubrovnik. It is one of the most prominent tourist destinations on the Adriatic, a seaport and the centre of Dubrovnik-Neretva county. Its total population is 42,641...

, Sisak
Sisak
Sisak is a city in central Croatia. The city's population in 2011 was 33,049, with a total of 49,699 in the administrative region and it is also the administrative centre of the Sisak-Moslavina county...

, Ploče
Ploce
Ploče is a town and a notable seaport in the Dubrovnik-Neretva County of Croatia.The total population of Ploče is 10,102 , in the following settlements:* Baćina, population 564* Banja, population 176* Komin, population 1,222...

, Vis
Vis (town)
Vis is a town on the Vis island of the same name in Croatia. It has a population of 1960 residents . It is the center of the Vis municipality and part of Split-Dalmatia County.-History:...

, Makarska
Makarska
Makarska is a small town on the Adriatic coastline of Croatia, about southeast of Split and northwest of Dubrovnik. It has a population of 13,716 residents. Administratively Makarska has the status of a town and it is part of the Split-Dalmatia County....

, Split
Split (city)
Split is a Mediterranean city on the eastern shores of the Adriatic Sea, centered around the ancient Roman Palace of the Emperor Diocletian and its wide port bay. With a population of 178,192 citizens, and a metropolitan area numbering up to 467,899, Split is by far the largest Dalmatian city and...

, Sinj
Sinj
Sinj is a town in the continental part of Split-Dalmatia County, Croatia. The town itself has a population of 11,448, while the population of the administrative municipality which includes surrounding villages is 24,832 ....

, Šibenik
Šibenik
Šibenik is a historic town in Croatia, with population of 51,553 . It is located in central Dalmatia where the river Krka flows into the Adriatic Sea...

 Knin
Knin
Knin is a historical town in the Šibenik-Knin county of Croatia, located near the source of the river Krka at , in the Dalmatian hinterland, on the railroad Zagreb–Split. Knin rose to prominence twice in history, as a one-time capital of both the Kingdom of Croatia and briefly of the...

, Vodice
Vodice
Vodice may refer to:* Vodice, Croatia* Vodice, Slovenia* Vodice, Serbia* Vodice, a village in Albania...

, Zadar
Zadar
Zadar is a city in Croatia on the Adriatic Sea. It is the centre of Zadar county and the wider northern Dalmatian region. Population of the city is 75,082 citizens...

, Gospić
Gospic
Gospić is a town in the mountainous and sparsely populated region of Lika, Croatia. It is the administrative centre of Lika-Senj county. Gospić is located near the Lika River in the middle of a karst field....

, Otočac
Otocac
Otočac is a town in Lika, Croatia. It lies in the northwestern part of Lika, in the Gacka river valley. The population of the town is 4,354 as of 2001, with a total of 10,411 people within the municipality at large, the majority of whom are Croats ....

, Crikvenica
Crikvenica
Crikvenica is the largest settlement on the coast of the Vinodol coastal area, Croatia, and grew up on an area which was a settlement in the Roman era called Ad Turres. Population 7,121 , total municipality population 11,348 with 90% Croats...

, Krk
Krk
Krk is a Croatian island in the northern Adriatic Sea, located near Rijeka in the Bay of Kvarner and part of the Primorje-Gorski Kotar county....

, Pula
Pula
Pula is the largest city in Istria County, Croatia, situated at the southern tip of the Istria peninsula, with a population of 62,080 .Like the rest of the region, it is known for its mild climate, smooth sea, and unspoiled nature. The city has a long tradition of winemaking, fishing,...

, Rovinj
Rovinj
Rovinj is a city in Croatia situated on the north Adriatic Sea with a population of 13,562 . It is located on the western coast of the Istrian peninsula and is a popular tourist resort and an active fishing port...

, Umag
Umag
Umag is a coastal city in Istria, Croatia.The city hosts the yearly Croatia Open ATP tennis tournament on clay courts.-Geography:It is the westernmost city of Croatia, and the municipality includes Savudrija which is westernmost point of Croatia....

, Poreč
Porec
Poreč is a town and municipality on the western coast of the Istrian peninsula, in Istria County, Croatia. Its major landmark is the 6th century Euphrasian Basilica, a UNESCO World Heritage Site since 1997....

, Rijeka
Rijeka
Rijeka is the principal seaport and the third largest city in Croatia . It is located on Kvarner Bay, an inlet of the Adriatic Sea and has a population of 128,735 inhabitants...

, Jastrebarsko
Jastrebarsko
- Antiquity :In 1865, remnants of a Roman settlement were uncovered in Repišće, Klinča Sela, a village in Jastrebarsko metropolitan area. Further archeological investigation in the late 20th century classified them as a villa rustica and a necropolis consisting of six tumuli, both dating to...

, Zagreb
Zagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...

, Varaždin
Varaždin
Varaždin is a city in north Croatia, north of Zagreb on the highway A4. The total population is 47,055, with 38,746 on of the city settlement itself . The centre of Varaždin county is located near the Drava river, at...

, Čakovec
Cakovec
Čakovec is a city in northern Croatia, located around 90 kilometres north of Zagreb, the Croatian capital. Čakovec is both the county seat and largest city of Međimurje County, the northernmost, smallest and most densely populated Croatian county.-Population:...

, Bjelovar
Bjelovar
Bjelovar is a city in central Croatia. It is the administrative centre of Bjelovar-Bilogora County. During the 2001 census, there were 41,869 inhabitants, 90.51% which are Croats....

, Đakovo, Slavonski Brod
Slavonski Brod
Slavonski Brod is a city in Croatia, with a population of 59,507 in 2011. The city was known as Marsonia in the Roman Empire, and as Brod na Savi 1244–1934. It is the sixth largest city in Croatia, after Zagreb, Split, Rijeka, Osijek and Zadar. Located in the region of Slavonia, it is the...

, Osijek
Osijek
Osijek is the fourth largest city in Croatia with a population of 83,496 in 2011. It is the largest city and the economic and cultural centre of the eastern Croatian region of Slavonia, as well as the administrative centre of Osijek-Baranja county...

 and Vinkovci
Vinkovci
Vinkovci is a city in Croatia, in the Vukovar-Syrmia County. In the 2011 census, the total population of the city was 35,375, making it the largest town of the county...

.

Super Konzum

Super Konzum is the largest version of the Konzum supermarket range. They are located in Čakovec
Cakovec
Čakovec is a city in northern Croatia, located around 90 kilometres north of Zagreb, the Croatian capital. Čakovec is both the county seat and largest city of Međimurje County, the northernmost, smallest and most densely populated Croatian county.-Population:...

, Đakovo, Vinkovci
Vinkovci
Vinkovci is a city in Croatia, in the Vukovar-Syrmia County. In the 2011 census, the total population of the city was 35,375, making it the largest town of the county...

, Slavonski Brod
Slavonski Brod
Slavonski Brod is a city in Croatia, with a population of 59,507 in 2011. The city was known as Marsonia in the Roman Empire, and as Brod na Savi 1244–1934. It is the sixth largest city in Croatia, after Zagreb, Split, Rijeka, Osijek and Zadar. Located in the region of Slavonia, it is the...

, Zagreb
Zagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...

, Samobor
Samobor
Samobor is a town in the Zagreb County, Croatia. It is part of the Zagreb metropolitan area.-Geography:Samobor is located west of Zagreb, between the eastern slopes of the Samoborsko gorje , in the Sava River valley.-Population:...

, Jastrebarsko
Jastrebarsko
- Antiquity :In 1865, remnants of a Roman settlement were uncovered in Repišće, Klinča Sela, a village in Jastrebarsko metropolitan area. Further archeological investigation in the late 20th century classified them as a villa rustica and a necropolis consisting of six tumuli, both dating to...

, Ogulin
Ogulin
Ogulin is a town in north-western Croatia, in Karlovac County. It has a population of 8,712 , and a total municipal population of 15,054...

, Rijeka
Rijeka
Rijeka is the principal seaport and the third largest city in Croatia . It is located on Kvarner Bay, an inlet of the Adriatic Sea and has a population of 128,735 inhabitants...

, Poreč
Porec
Poreč is a town and municipality on the western coast of the Istrian peninsula, in Istria County, Croatia. Its major landmark is the 6th century Euphrasian Basilica, a UNESCO World Heritage Site since 1997....

, Zadar
Zadar
Zadar is a city in Croatia on the Adriatic Sea. It is the centre of Zadar county and the wider northern Dalmatian region. Population of the city is 75,082 citizens...

, Šibenik
Šibenik
Šibenik is a historic town in Croatia, with population of 51,553 . It is located in central Dalmatia where the river Krka flows into the Adriatic Sea...

, Split
Split (city)
Split is a Mediterranean city on the eastern shores of the Adriatic Sea, centered around the ancient Roman Palace of the Emperor Diocletian and its wide port bay. With a population of 178,192 citizens, and a metropolitan area numbering up to 467,899, Split is by far the largest Dalmatian city and...

, Kutina
Kutina
Kutina is a small city in central Croatia, the largest settlement in the hilly region of Moslavina, in the Sisak-Moslavina county. The town proper has a population of 14,814 , while the total municipality population is 22,815....

, Makarska
Makarska
Makarska is a small town on the Adriatic coastline of Croatia, about southeast of Split and northwest of Dubrovnik. It has a population of 13,716 residents. Administratively Makarska has the status of a town and it is part of the Split-Dalmatia County....

 and Dubrovnik
Dubrovnik
Dubrovnik is a Croatian city on the Adriatic Sea coast, positioned at the terminal end of the Isthmus of Dubrovnik. It is one of the most prominent tourist destinations on the Adriatic, a seaport and the centre of Dubrovnik-Neretva county. Its total population is 42,641...

.

Velpro

Velpro is a Bosnian cash and carry
Cash and carry
Cash and carry may refer to:*Cash and Carry , the first network-televised game show*Cash and carry , a revision of the Neutrality Acts, designed to aid the British...

, Velpro is a part of the Konzum group. The first Velpro was opened in 2003 in Bosnia and Herzegovina
Bosnia and Herzegovina
Bosnia and Herzegovina , sometimes called Bosnia-Herzegovina or simply Bosnia, is a country in Southern Europe, on the Balkan Peninsula. Bordered by Croatia to the north, west and south, Serbia to the east, and Montenegro to the southeast, Bosnia and Herzegovina is almost landlocked, except for the...

. Velpro cash & carry has about 14 stores in Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

 also in Belgrade
Belgrade
Belgrade is the capital and largest city of Serbia. It is located at the confluence of the Sava and Danube rivers, where the Pannonian Plain meets the Balkans. According to official results of Census 2011, the city has a population of 1,639,121. It is one of the 15 largest cities in Europe...

, Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

.

Idea

Konzum operates in Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

 under the "Idea" brand. Idea stores are named Idea, Idea Super or Idea Extra according to their sizes. The city of Niš
Niš
Niš is the largest city of southern Serbia and third-largest city in Serbia . According to the data from 2011, the city of Niš has a population of 177,972 inhabitants, while the city municipality has a population of 257,867. The city covers an area of about 597 km2, including the urban area,...

 has the largest number of Idea stores at 37, followed by Belgrade
Belgrade
Belgrade is the capital and largest city of Serbia. It is located at the confluence of the Sava and Danube rivers, where the Pannonian Plain meets the Balkans. According to official results of Census 2011, the city has a population of 1,639,121. It is one of the 15 largest cities in Europe...

 with 24. Other Idea supermarkets are located in Novi Sad
Novi Sad
Novi Sad is the capital of the northern Serbian province of Vojvodina, and the administrative centre of the South Bačka District. The city is located in the southern part of Pannonian Plain on the Danube river....

, Leskovac
Leskovac
Leskovac is a city and municipality in southern Serbia. It is the administrative center of the Jablanica District of Serbia...

, Subotica
Subotica
Subotica is a city and municipality in northern Serbia, in the Autonomous Province of Vojvodina...

, Vrbas
Vrbas
Vrbas may refer to:* Vrbas , river in Bosnia and Herzegovina* Vrbas , town and municipality in Vojvodina, Serbia* Vrbas , village in Bosnia and Herzegovina...

, Bor
Bor, Serbia
Bor is a town and municipality located in eastern Serbia, with one of the largest copper mines in Europe and it has been a mining centre since 1904, when a French company began operations there. It is the administrative center of the Bor District of Serbia...

, Sombor
Sombor
Sombor is a city and municipality located in northwest part of Serbian autonomous province of Vojvodina. The city has a total population of 48,749 , while the Sombor municipality has 87,815 inhabitants...

, Užice
Užice
Užice is a city and municipality in western Serbia, located at the banks of the Đetinja river. It is the administrative center of the Zlatibor District...

, Kraljevo
Kraljevo
Kraljevo is a city and municipality in central Serbia, built beside the river Ibar, 7 km west of its confluence with the Western Morava. It is located in the midst of an upland valley, between the mountains of Kotlenik in the north, and Stolovi in the south.In 2011 the city has population of...

, Valjevo
Valjevo
Valjevo is a city and municipality located in western Serbia. It is the center of the Kolubara District, which includes five other smaller municipalities with a total population of almost 180,000 people...

, Gornji Milanovac
Gornji Milanovac
Gornji Milanovac is a town and municipality located in Serbia at 44.012691° North, 20.273572° East. Its name means "Upper Milanovac" while Milanovac stems from name "Milan" in the Serbian language. The population of town is 24,048.The city was founded in 1853...

, Šabac
Šabac
Šabac is a city and municipality in western Serbia, along the Sava river, in the historic region of Mačva. It is the administrative center of the Mačva District. The city has a population of 52,822 , while population of the municipality is 115,347...

, Kragujevac
Kragujevac
Kragujevac is the fourth largest city in Serbia, the main city of the Šumadija region and the administrative centre of Šumadija District. It is situated on the banks of the Lepenica River...

, Zrenjanin
Zrenjanin
Zrenjanin is a city and municipality located in the eastern part of Serbian province of Vojvodina. It is the administrative centre of the Central Banat District of Serbia...

 and other towns.

LDC

LDC (short for Logističko-Distribucijski Centar - meaning Logistic-Distribution Center) is Konzum's storage company partner. Their warehouses are located in Zagreb
Zagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...

, Split
Split (city)
Split is a Mediterranean city on the eastern shores of the Adriatic Sea, centered around the ancient Roman Palace of the Emperor Diocletian and its wide port bay. With a population of 178,192 citizens, and a metropolitan area numbering up to 467,899, Split is by far the largest Dalmatian city and...

 and Osijek
Osijek
Osijek is the fourth largest city in Croatia with a population of 83,496 in 2011. It is the largest city and the economic and cultural centre of the eastern Croatian region of Slavonia, as well as the administrative centre of Osijek-Baranja county...


K-Mobile

On November 7, 2007, the launch of K-Mobile service was announced. In partnership with T-Mobile Croatia and EPH, K-Mobile was to offer consumers branded cellphones with prepaid calling plans. The project was to launch in March 2008, but was apparently cancelled; its web page is under construction.

External links

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