LatinWorks is a full-service advertising agency based in Austin, Texas

Austin, Texas

Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...

, with satellite offices in Dallas, Texas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

, and Detroit, Michigan

Detroit, Michigan

Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...

, and is part of the Omnicom Group

Omnicom Group

Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...

. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.

In 2011, LatinWorks was named to AdAge's A-List and won two Lions at the Cannes Festival. In 2010, LatinWorks was named Multicultural Agency of the Year by both Advertising Age

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

and AdWeek

Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978....

.

The agency is most widely known for their Super Bowl XLI

Super Bowl XLI

Super Bowl XLI was an American football game that featured the American Football Conference champion Indianapolis Colts and the National Football Conference champion Chicago Bears to decide the National Football League champion for the 2006 season...

 commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo

TiVo

TiVo is a digital video recorder developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList"...

.

Clients

Active Life

Anheuser-Busch

Anheuser-Busch

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...

 (Bud Light, Budweiser

Budweiser

Budweiser is a German adjective describing something or someone from the city of České Budějovice in Southern Bohemia, Czech Republic.Beer brewing in České Budějovice dates back to the 13th century...

)

Bacardi

Bacardi

Bacardi is a family-controlled spirits company, best known as a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in nearly 100 countries...

  (Dewar's

Dewar's

Dewar's is a brand of blended Scotch whisky.-History:The Dewar's whisky brand was created by John Dewar, Sr. in 1846. Under the control of his two sons, John A. Dewar Jr. and Thomas "Tommy" Dewar , the brand expanded to become a global market by 1896...

, Cazadores)

Cine Las Américas

Domino's Pizza

Domino's Pizza

Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S....

Fox Hispanic Media (National Geographic, Utilísima)

General Motors

General Motors

General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 (Chevrolet

Chevrolet

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

)

Heinz

Heinz

Heinz may refer to:People with the surname Heinz:*Drue Heinz, American arts patron*H. John Heinz III , U.S. senator from Pennsylvania*H. John Heinz IV , eldest son of Senator John Heinz...

 (Heinz Ketchup)

Kimberly-Clark

Kimberly-Clark

Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...

 (Huggies

Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978.-Product lines:...

, Kleenex

Kleenex

Kleenex is a brand name for a variety of toiletry paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. The name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a genericized trademark, especially in the United States, "Kleenex"...

, Kotex

Kotex

Kotex is a brand of feminine hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its line of feminine hygiene products...

, Pull-Ups

Pull-Ups

Pull-Ups is a brand of disposable training pants made under the Huggies brand of baby products. The product was first introduced in 1989 and became popular with the motto "I'm a big kid now!" The training pants are marketed with two packages: boys' designs are blue and currently feature characters...

, Scott

Scott

- Companies :* H. H. Scott, Inc., vintage tube hi-fi company* SCOTT Sports, a producer of bicycles and sportswear* The Scott Motorcycle Company* The Scott Paper Company, brand of paper towels and toilet paper owned by the Kimberly-Clark Corporation...

)

Livestrong Foundation

Lowe's

Lowe's

Lowe's Companies, Inc. is a U.S.-based chain of retail home improvement and appliance stores. Founded in 1946 in North Wilkesboro, North Carolina, the chain now serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada. Expansion into Canada began in...

Mars, Incorporated

Mars, Incorporated

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...

 (Dove

Dove

Pigeons and doves constitute the bird family Columbidae within the order Columbiformes, which include some 300 species of near passerines. In general terms "dove" and "pigeon" are used somewhat interchangeably...

, M&M's

M&M's

M&M's are dragée-like "colorful button-shaped candies" produced by Mars, Incorporated...

, Snickers

Snickers

Snickers is a brand name chocolate bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel, enrobed in milk chocolate. Snickers has annual global sales of $2 billion....

, Twix

Twix

Twix is a chocolate bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs...

, Pedigree

Pedigree

Pedigree can refer to the lineage or genealogical descent of people, whether documented or not, or of animals, whether purebred or not. This can include:-Concepts and documents:...

)

Marshalls

Marshalls

Marshalls, Inc., is a chain of American department stores owned by TJX Companies. Marshalls has over 750 conventional stores, as well as larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico. Marshalls expanded into Canada in March 2011...

PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 (Aquafina

Aquafina

Aquafina is a brand of bottled water products produced by PepsiCo, Inc., consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream...

, Manzanita Sol

Manzanita Sol

Manzanita Sol is a brand of apple-flavored beverages owned by PepsiCo, Inc. and is predominant in Mexico. In the United States it is sold in 12-pack cans, 2-liter, and 20-ounce bottles...

, Sierra Mist

Sierra Mist

Sierra Mist is a lemon-lime flavored caffeine-free soft drink, introduced by PepsiCo in 2000 and rolled out nationally in the United States in 2003. PepsiCo owns the rights to the similar 7 Up brand outside the U.S...

)

Post Foods (Honey Bunches of Oats

Honey Bunches of Oats

Honey Bunches of Oats is a cold cereal by Post Cereals. After three years of development, Honey Bunches of Oats was introduced to markets in 1988. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties...

, Fruity Pebbles

Fruity Pebbles

Fruity Pebbles and Cocoa Pebbles are brands of breakfast cereal introduced by Post Cereals in 1971 featuring characters from the animated series The Flintstones. Cocoa Pebbles contains chocolate-flavored crisp rice cereal bits, while Fruity Pebbles contains crisp rice cereal bits that come in a...

)

T.J. Maxx

T.J. Maxx

T.J. Maxx, sometimes referred to as TJ's or the Maxx, is an American department store chain owned by TJX Companies. With more than 900 stores T.J. Maxx is a major clothes retailer in the United States, whilst also operating stores in a number of other countries.-History:In 1976, T.J...

Texas Lottery

Texas Lottery

The Texas Lottery is the government-operated lottery available throughout Texas. It is operated by the Texas Lottery Commission, headquartered in downtown Austin.-History:...

Wrigley

Wrigley

Wrigley may refer to:* Wrigley Company, a chewing gum manufacturer* EG Wrigley and Company, a British car, car component, and mechanical parts manufacturer* Wrigley Building, a skyscraper in Chicago* Wrigley Field, a baseball field in Chicago...

 (Skittles

Skittles

Skittles may refer to:*Skittles , a small candy made in many flavors*Skittles , the game from which bowling originated*Skittles , a casual chess game in chess jargon...

, Starburst (confectionery)

Starburst (confectionery)

Starburst is the brand name of a cuboid-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated...

)

Agency Culture

LatinWorks has over 125 employees representing the United States and regions around the world including Argentina, Colombia, Venezuela, Mexico, France, Guatemala, Portugal, Puerto Rico, Cuba, and the Dominican Republic.
The agency prides itself on its spirit of collaboration and sharing.