T3 magazine
Encyclopedia
T3 magazine is a UK
-based technology magazine, which specialises in gadgets, gizmos, and other technology.
Originally, T3 stood for Tomorrow's Technology Today, but this isn't used anywhere in the magazine
or on the website
anymore. It's exclusively referred to as T3 or T3.com. The magazine is popular but in terms of sales is ranked second among UK gadget magazines http://www.abc.org.uk/cgi-bin/gen5?runprog=nav/abc&noc=y. T3 magazine is available in most countries, and has syndicated
/localised versions in over 20 countries.
The magazine started off as a celebration of the best new technologies that were appearing, to explain how it all works, and how the technologies and products would impact the readers' lives, but evolved into a glossy entertainment magazine as well. Many of the readers started buying the magazine specifically to read about items that were outrageously expensive and outlandish, and the magazine was quickly seen as a 'licence to drool' over bleeding-edge technology. The first issue of the magazine featured the first DVD player to be imported into the UK.
Things started to become digital around 1996 - DECT telephones, digital camera
s, PDA
s, and later DVD
and digital television
technology. With most technology going digital and dropping in price, general interest for gadgets rose, as did sales of the magazine.
Ultimately, the magazine started moving away from pure technology coverage, and started writing about anything innovative. As the editor at the time said: "A slightly bigger TV, for example, wouldn't go in the magazine unless it was really sexy or had clever features". Around the same time, the magazine became less geeky in its approach to technology, and became much more of a magazine for design-conscious gadget-loving men. However, the addition of attractive models has drawn some limited suggestion that the publication still relies on a core readership of "sexually repressed nerds".
The first editor of T3 magazine was Steve Jarratt, who also launched Edge. He was followed by Paul Pettengale, Rob Mead, Mark Higham James Beechinor-Collins and Michael Brook. The current editor Luke Peters took up the post in May 2010.
s and designer
s under the T3 brand. Other syndications are adaptations of the UK version for a local market: In some countries, for example, the T3 cover girls are unacceptable, so they might be replaced with a more family-friendly or religion-friendly version. In other markets, the covers are re-shot with local models. Most syndicated versions of T3 magazine are a hybrid of both T3 UK content (both editorial and pictorial), and content geared towards local markets, with reviews of companies, services, and items relevant especially to the national market.
Per October 2009, syndicated editions included Australia
, China
, Croatia
, Czech Republic
, Denmark
, Dubai
, Greece
, Indonesia
, Italy
, Lebanon
, Malaysia, Philippines
, Poland
, Portugal
, Russia
, Saudi Arabia
, Serbia
, Singapore
, South Africa
, Thailand
, Turkey
, Ukraine
and United Arab Emirates
.
Apart from separate magazines, T3's stories often appear in major newspapers, and the T3 staff are frequently featured on Radio and Television as industry experts. Articles are also syndicated in the technology section of the O2 Active portal.
Due to its links with the T3 brand and close ties with the industry it covers, the T3 web site frequently breaks news stories
before any other outlets. It relaunched in December 2007 as t3.com http://www.t3.com.
The T3 Podcast is an audio podcast
published weekly on Fridays via T3.com and iTunes
. It is hosted by presenter Dan Maudsley with T3 Operations Editor, Duncan Bell, and T3.com's Rhi Morgan. The 200th episode was broadcast live via Mixlr from the Hospital Club, London on 16th September 2011.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
-based technology magazine, which specialises in gadgets, gizmos, and other technology.
Originally, T3 stood for Tomorrow's Technology Today, but this isn't used anywhere in the magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
or on the website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
anymore. It's exclusively referred to as T3 or T3.com. The magazine is popular but in terms of sales is ranked second among UK gadget magazines http://www.abc.org.uk/cgi-bin/gen5?runprog=nav/abc&noc=y. T3 magazine is available in most countries, and has syndicated
Print syndication
Print syndication distributes news articles, columns, comic strips and other features to newspapers, magazines and websites. They offer reprint rights and grant permissions to other parties for republishing content of which they own/represent copyrights....
/localised versions in over 20 countries.
History
The first issue of T3 magazine went on sale around September 1996. The magazine was a spin off of a science magazine eventually launched as Frontiers, but the publishers decided to have a look at future technology. The reasoning was that there wasn't really an all-round consumer technology magazine in the UK market and that people love reading about technology and gadgets.The magazine started off as a celebration of the best new technologies that were appearing, to explain how it all works, and how the technologies and products would impact the readers' lives, but evolved into a glossy entertainment magazine as well. Many of the readers started buying the magazine specifically to read about items that were outrageously expensive and outlandish, and the magazine was quickly seen as a 'licence to drool' over bleeding-edge technology. The first issue of the magazine featured the first DVD player to be imported into the UK.
Things started to become digital around 1996 - DECT telephones, digital camera
Digital camera
A digital camera is a camera that takes video or still photographs, or both, digitally by recording images via an electronic image sensor. It is the main device used in the field of digital photography...
s, PDA
PDA
A PDA is most commonly a Personal digital assistant, also known as a Personal data assistant, a mobile electronic device.PDA may also refer to:In science, medicine and technology:...
s, and later DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
and digital television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...
technology. With most technology going digital and dropping in price, general interest for gadgets rose, as did sales of the magazine.
Ultimately, the magazine started moving away from pure technology coverage, and started writing about anything innovative. As the editor at the time said: "A slightly bigger TV, for example, wouldn't go in the magazine unless it was really sexy or had clever features". Around the same time, the magazine became less geeky in its approach to technology, and became much more of a magazine for design-conscious gadget-loving men. However, the addition of attractive models has drawn some limited suggestion that the publication still relies on a core readership of "sexually repressed nerds".
The first editor of T3 magazine was Steve Jarratt, who also launched Edge. He was followed by Paul Pettengale, Rob Mead, Mark Higham James Beechinor-Collins and Michael Brook. The current editor Luke Peters took up the post in May 2010.
Syndication
T3 is a franchise with has local versions in a whole series of countries. The localised versions vary from country to country: Some editions are completely new magazines, created by a local team of journalistJournalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...
s and designer
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
s under the T3 brand. Other syndications are adaptations of the UK version for a local market: In some countries, for example, the T3 cover girls are unacceptable, so they might be replaced with a more family-friendly or religion-friendly version. In other markets, the covers are re-shot with local models. Most syndicated versions of T3 magazine are a hybrid of both T3 UK content (both editorial and pictorial), and content geared towards local markets, with reviews of companies, services, and items relevant especially to the national market.
Per October 2009, syndicated editions included Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...
, Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
, Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
, Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Lebanon
Lebanon
Lebanon , officially the Republic of LebanonRepublic of Lebanon is the most common term used by Lebanese government agencies. The term Lebanese Republic, a literal translation of the official Arabic and French names that is not used in today's world. Arabic is the most common language spoken among...
, Malaysia, Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
, Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
and United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
.
Apart from separate magazines, T3's stories often appear in major newspapers, and the T3 staff are frequently featured on Radio and Television as industry experts. Articles are also syndicated in the technology section of the O2 Active portal.
T3 website
The T3 web site started off as a running advertisement for the magazine, but that has changed quite radically over time. The web site now has a number of staff members separate from T3 magazine, and it operates as a publication in its own right. T3.com now creates a lot of reviews exclusively for the web site, in addition to staying on top of gadget and technology stories as they happen.Due to its links with the T3 brand and close ties with the industry it covers, the T3 web site frequently breaks news stories
Breaking news
Breaking news, also known as a special report or news bulletin, is a current event that broadcasters feel warrants the interruption of scheduled programming and/or current news in order to report its details. Many times, breaking news is used after the news network has already reported on this story...
before any other outlets. It relaunched in December 2007 as t3.com http://www.t3.com.
The T3 Podcast is an audio podcast
Podcast
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
published weekly on Fridays via T3.com and iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
. It is hosted by presenter Dan Maudsley with T3 Operations Editor, Duncan Bell, and T3.com's Rhi Morgan. The 200th episode was broadcast live via Mixlr from the Hospital Club, London on 16th September 2011.
See also
- Stuff (magazine)Stuff (magazine)Stuff is a men's magazine featuring reviews of consumer electronics, and other articles of interest to a predominantly male audience.- UK edition :...
- T3's biggest magazine competitor in the UK - EngadgetEngadgetEngadget is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. Though on appearance Engadget functions much like a blog and may be defined as such, much of its editorial content takes the form of an online magazine...
- Large gadget blog - GizmodoGizmodoGizmodo is a technology weblog about consumer electronics. It is part of the Gawker Media network run by Nick Denton and is known for its up-to-date coverage of the technology industry, along with topics as broad as design; architecture; space and science....
- Large gadget blog
External links
- T3 online
- T3 magazine Turkey
- http://www.t3.com.au
- T3 magazine India
- T3 magazine Indonesia
- T3 magazine Middle-East
- T3 magazine Philippines
- T3 magazine Portugal
- T3 magazine Singapore
- T3 magazine Czech
- Download iPad Magazine UK Link to subscription page
- subscription information Link to subscription page
- subscription information Link to subscription page in Czech Republic