The Outlet Company
Encyclopedia
The Outlet Company was a corporation based in Providence
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

, Rhode Island
Rhode Island
The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

, which owned holdings in both retail and broadcasting. The centerpieces of the group was its flagship Providence store (The Outlet) and WJAR
WJAR
WJAR is the NBC-affiliated television station for the state of Rhode Island and Bristol County, Massachusetts licensed to Providence. It broadcasts a high definition digital signal on UHF channel 51 from a transmitter in Rehoboth, Massachusetts...

 radio and television, also in Providence.

Retail

The Outlet Company was formed in 1891 when opened brothers Joseph and Leon Samuels opened a department store at 176 Weybosset Street in downtown Providence. Known as The Outlet, it quickly became a Providence landmark to the point of occupying an entire city block and attracting shoppers from all over southern New England
New England
New England is a region in the northeastern corner of the United States consisting of the six states of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut...

. For decades, the store remained strong with its sole flagship location and dominated the field of retail in not only Providence, but Rhode Island
Rhode Island
The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

 as a whole.

With the changing field of retail in the mid-20th Century, the company diversified with opening suburban locations as well as buying some existing stores such as Philadelphia-based Phillipsborn and Bedya, the midwestern Hughes & Hatcher chain, and The Edw. Malley Co.
The Edw. Malley Co.
The Edw. Malley Co., often abbreviated Malley's, was a prestigious department store in Downtown New Haven, Connecticut, from 1852 to 1982. Company produced postcards promoted the establishment as "The Metropolitan Store of Connecticut"...

 department store chain in New Haven, Connecticut
Connecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...

. However, the allure of building a broadcasting empire under the leadership of company president Bruce Sundlun
Bruce Sundlun
Bruce Sundlun was an American politician and member of the Democratic Party who served as 71st Governor of Rhode Island from 1991 to 1995. He was Rhode Island's second Jewish governor, and the only Jewish governor in the United States during his two terms...

 led Outlet to leave the retail business in November 1980. In 1981, the Outlet Company sold the original downtown retail store (and other stores) to United Department Stores and the flagship Outlet location on Weybosset Street was shuttered in 1982. The building was destroyed by fire on October 16, 1986.

Broadcasting

As with many northeastern department stores in the 1920s, Outlet entered radio as a means of promoting their products to a wide audience. In 1922, Outlet entered broadcasting with the sign on of WJAR
WHJJ
WHJJ is a radio station in Providence, Rhode Island. The station was previously assigned the call letters WJAR, adopting its current call letters in 1980 when previous owner Outlet Communications sold the station.-History:...

, which in 1923 became the first affiliated station of the NBC Red Network
NBC Red Network
The NBC Red Network was one of the two original radio networks of the National Broadcasting Company. After NBC was required to divest itself of its Blue Network , the Red Network continued as the NBC Radio Network.It, along with the Blue Network, were the first two commercial radio networks in the...

. In 1949, Outlet entered television broadcasting with the launch of WJAR-TV
WJAR
WJAR is the NBC-affiliated television station for the state of Rhode Island and Bristol County, Massachusetts licensed to Providence. It broadcasts a high definition digital signal on UHF channel 51 from a transmitter in Rehoboth, Massachusetts...

 on channel 11; the station moved to channel 10 in 1953.

Along with retail, Outlet saw a mass expansion into broadcasting in the 1960s and beyond. After the sale of the retail divisions, the company went into a failed merger attempt with Columbia Pictures
Columbia Pictures
Columbia Pictures Industries, Inc. is an American film production and distribution company. Columbia Pictures now forms part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film companies...

 before it was sold in 1984 to members of the Rockefeller family
Rockefeller family
The Rockefeller family , the Cleveland family of John D. Rockefeller and his brother William Rockefeller , is an American industrial, banking, and political family of German origin that made one of the world's largest private fortunes in the oil business during the late 19th and early 20th...

. Two years later, the company was sold again to a combination of Outlet executives and venture capitalists who renamed the company to Outlet Communications and began a complete withdrawal from radio followed by a slimming down the number of their TV stations to three. In early 1996, Outlet and its three stations (plus control of two others) were sold to NBC; the name lived on as a license name of their former stations for a while afterward.

After ten years, all three stations were put up for sale by NBC on January 9, 2006, with Media General
Media General
Media General, Inc. is a media company based in the Southeastern United States. Its major properties include newspapers such as The Tampa Tribune, the Winston-Salem Journal, and the Richmond Times-Dispatch, as well as numerous television stations, such as flagship station WFLA-TV.The company was...

 buying the stations on April 6, 2006 (the sale was finalized on June 26, 2006). This virtually undid the NBC-Outlet merger of a decade earlier.

Former Outlet-owned stations

Note: Two boldface asterisks appearing following a station's call letters (**) indicate a station that was built and signed-on by the Outlet Company.

Television stations

DMA#
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...

City of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

/Market
Station Channel
TV
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

 (DT
Digital terrestrial television
Digital terrestrial television is the technological evolution of broadcast television and advance from analog television, which broadcasts land-based signals...

)
Years owned Current status
8. Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

WATL
WATL
WATL is a television station in Atlanta, Georgia, USA affiliated with MyNetworkTV. It is owned by the Gannett Company and is a sister station to WXIA-TV , Atlanta's NBC affiliate. WATL's callsign refers to ATLanta, the station's city of license, also known as "the A-T-L" for its airport code...

36 / 25 1985–1989 MyNetworkTV
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...

affiliate owned by Gannett Company
Gannett Company
Gannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...

19. Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

 - Daytona Beach
Daytona Beach, Florida
Daytona Beach is a city in Volusia County, Florida, USA. According to 2008 U.S. Census Bureau estimates, the city has a population of 64,211. Daytona Beach is a principal city of the Deltona – Daytona Beach – Ormond Beach, Florida Metropolitan Statistical Area, which the census bureau estimated had...

 - Melbourne
Melbourne, Florida
Melbourne is a city in Brevard County, Florida, United States. As of 2009, the population estimated by the U.S. Census Bureau is 78,323. The municipal area is the second largest by size and by population in the county. Melbourne is a principal city of the Palm Bay – Melbourne – Titusville, Florida...

WDBO-TV/WCPX-TV
(now WKMG-TV
WKMG-TV
WKMG-TV channel 6 is the CBS network affiliate for Central Florida . WKMG is licensed to Orlando and is owned and operated by Post-Newsweek Stations, Inc., a subsidiary of the Washington Post Company. The station refers to itself as "Local6". WKMG's transmitter is located in Bithlo, Florida...

)
6 / 26 1969–1987 CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

affiliate owned by Post-Newsweek Stations
Post-Newsweek Stations
Post-Newsweek Stations is the official name of the broadcasting division of the Washington Post Company and is a self-contained corporation within that company...

20. Stockton
Stockton, California
Stockton, California, the seat of San Joaquin County, is the fourth-largest city in the Central Valley of the U.S. state of California. With a population of 291,707 at the 2010 census, Stockton ranks as this state's 13th largest city...

 - Sacramento
Sacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...

 - Modesto
Modesto, California
Modesto is a city in, and is the county seat of, Stanislaus County, California. With a population of approximately 201,165 at the 2010 census, Modesto ranks as the 18th largest city in the state of California....

KOVR
KOVR
KOVR, channel 13, is an owned-and-operated station of the CBS Television Network located in Sacramento, California and licensed to Stockton. KOVR-TV shares its offices and studio facilities with sister station KMAX-TV in West Sacramento, California, and its transmitter is located in Walnut Grove,...

13 / 25 1978–1986 CBS owned-and-operated (O&O
Owned-and-operated station
In the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...

)
26. Indianapolis
Indianapolis, Indiana
Indianapolis is the capital of the U.S. state of Indiana, and the county seat of Marion County, Indiana. As of the 2010 United States Census, the city's population is 839,489. It is by far Indiana's largest city and, as of the 2010 U.S...

WPDS-TV/WXIN
WXIN (TV)
WXIN, channel 59, is the Fox affiliated television station in Indianapolis, Indiana. The station broadcasts its digital signal on UHF channel 45, using its former analog channel 59 as its virtual channel via PSIP...

59 / 45 1984–1989 Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

affiliate owned by Tribune Broadcasting
Tribune Broadcasting
The Tribune Broadcasting Company is a group of radio and television stations located throughout the United States which are owned and operated by the Tribune Company, a media conglomerate based in Chicago, Illinois and named for the flagship Chicago Tribune newspaper.- History :Tribune Broadcasting...

28. Goldsboro
Goldsboro, North Carolina
Goldsboro is a city in Wayne County, North Carolina, United States. The population was 37,597 at the 2008 census estimate. It is the principal city of and is included in the Goldsboro, North Carolina Metropolitan Statistical Area. The nearby town of Waynesboro was founded in 1787 and Goldsboro was...

 - Raleigh
Raleigh, North Carolina
Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...

 - Durham, N.C.
Durham, North Carolina
Durham is a city in the U.S. state of North Carolina. It is the county seat of Durham County and also extends into Wake County. It is the fifth-largest city in the state, and the 85th-largest in the United States by population, with 228,330 residents as of the 2010 United States census...

WYED-TV/WNCN
WNCN
WNCN is the NBC affiliate television station in the Triangle region of North Carolina , broadcasting on digital channel 17. It is licensed to Goldsboro, but its studios are just outside of downtown Raleigh...

17 / 17 1993–1996 NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

affiliate owned by Media General
Media General
Media General, Inc. is a media company based in the Southeastern United States. Its major properties include newspapers such as The Tampa Tribune, the Winston-Salem Journal, and the Richmond Times-Dispatch, as well as numerous television stations, such as flagship station WFLA-TV.The company was...

32. Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

WCMH-TV
WCMH-TV
WCMH-TV, channel 4, is a television station in Columbus, Ohio, affiliated with the NBC television network and owned by Media General. The station's studios and transmitter are located in Columbus. NBC-4 broadcasts from its studio and office complex near the Ohio State University on Olentangy River...

4 / 14 1976–1996 NBC affiliate owned by Media General
37. San Antonio
San Antonio, Texas
San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...

KSAT-TV
KSAT-TV
KSAT-TV channel 12 is the local ABC affiliate television station in the greater San Antonio area. Its transmitter is located in Elmendorf, Texas. The station calls itself KSAT 12, pronounced as "K-Sat"....

12 / 12 1974–1986 ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

affiliate owned by Post-Newsweek Stations
52. Providence, R.I.
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

 - New Bedford, MA
New Bedford, Massachusetts
New Bedford is a city in Bristol County, Massachusetts, United States, located south of Boston, southeast of Providence, Rhode Island, and about east of Fall River. As of the 2010 census, the city had a total population of 95,072, making it the sixth-largest city in Massachusetts...

WJAR-TV ** 10 / 51 1949–1996 NBC affiliate owned by Media General
80. Syracuse, New York
Syracuse, New York
Syracuse is a city in and the county seat of Onondaga County, New York, United States, the largest U.S. city with the name "Syracuse", and the fifth most populous city in the state. At the 2010 census, the city population was 145,170, and its metropolitan area had a population of 742,603...

WNYS-TV
(now WSYR-TV
WSYR-TV
WSYR-TV is the ABC-affiliated television station for Central New York State that is licensed to Syracuse. It broadcasts a high definition digital signal on UHF channel 17 from a transmitter on Sevier Road in Pompey. The station can also be seen on Time Warner channel 9 and in high definition on...

)
9 / 17 1962–1978 ABC affiliate owned by Newport Television
Newport Television
Newport Television, LLC is a television station holding company founded by Providence Equity Partners and Sandy DiPasquale in 2007 to acquire the television stations owned by Clear Channel Communications. In September 2007, Newport agreed to sell KFTY and KVOS-TV to LK Station Group LLC for $26.6...



In 1994, Outlet bought a minority share into the startup company Fant Broadcasting, which in 1995 signed on two stations in Outlet markets which Outlet operated by local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...

s. Both of these stations were joint WB/UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...

 affiliates (primarily the former) under Outlet control.
  • WLWC
    WLWC
    WLWC is the CW-affiliated television station licensed to New Bedford but which operates out of Providence and acts largely as a Rhode Island station despite its licensing. It broadcasts a high definition digital signal on UHF channel 22 from a transmitter in the Ashley Heights section of East...

     (channel 28), New Bedford, Massachusetts
    New Bedford, Massachusetts
    New Bedford is a city in Bristol County, Massachusetts, United States, located south of Boston, southeast of Providence, Rhode Island, and about east of Fall River. As of the 2010 census, the city had a total population of 95,072, making it the sixth-largest city in Massachusetts...

    , operated by WJAR-TV
  • WWHO
    WWHO
    WWHO is the Columbus, Ohio television affiliate for The CW Television Network. The station is licensed to Chillicothe, though it operates out of a facility in Columbus with its transmitter located in Williamsport, halfway between Columbus and Chillicothe...

     (channel 53), Chillicothe, Ohio
    Chillicothe, Ohio
    Chillicothe is a city in and the county seat of Ross County, Ohio, United States.Chillicothe was the first and third capital of Ohio and is located in southern Ohio along the Scioto River. The name comes from the Shawnee name Chalahgawtha, meaning "principal town", as it was a major settlement of...

    , operated by WCMH-TV

Following its purchase of the remaining three Outlet staitons, NBC kept involvement with the Fant stations until they orchestrated a three way deal in which Fant sold itself to the original Viacom's Paramount Stations Group
Paramount Stations Group
Paramount Stations Group was a television broadcasting company that was renamed from the TVX Broadcast Group in 1991 after Paramount Pictures gained full ownership of the group. At the time, it owned several Fox affiliates and independent stations...

 and, in return, NBC acquired Viacom/Paramount's WVIT
WVIT
WVIT, virtual channel 30, is the NBC owned and operated television station for the state of Connecticut, licensed to New Britain. WVIT has its offices and studios located in West Hartford, and transmitter based in Farmington, Connecticut....

 in New Britain, Connecticut
New Britain, Connecticut
New Britain is a city in Hartford County, Connecticut, United States. It is located approximately 9 miles southwest of Hartford. According to 2006 Census Bureau estimates, the population of the city is 71,254....

 in 1997. Both stations later changed their primary affiliation to UPN, retaining the WB network as a secondary affiliation. WLWC and WWHO both became affiliates of the CW Television Network, the result of a merger of UPN and WB, in the Fall of 2006.

Radio Stations

AM Stations FM Stations

DMA# Market Station Years owned Current ownership
2. Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

KIQQ-100.3
(now KKBT
KKBT
KSWD is a Bonneville International-owned radio station licensed to Los Angeles, California, USA. The station currently broadcasts a wide-ranging classic rock format...

)
1977-1986 owned by Radio One
7. Philadelphia
Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...

WIOQ
WIOQ
WIOQ, known as "Q102", is a CHR/Pop radio station which is broadcast in the Philadelphia area. The station appeals to a generally young demographic. WIOQ is owned by Clear Channel Communications. Its transmitter is located in the Roxborough section of Philadelphia.-WFIL-FM/Popular 102:The...

-102.1
1979–1989 owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

9. Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

WTOP-1500
(now WFED)
(WTOP now operates at 103.5 FM
WTOP-FM
WTOP is an all-news formatted broadcast radio station licensed to Washington, D.C., serving Metropolitan Washington, DC area. WTOP is owned by Hubbard Broadcasting.WTOP is one of two all-news stations in the Washington, D.C...

)
1978–1993 owned by Hubbard Broadcasting
Bethesda, Maryland
Bethesda, Maryland
Bethesda is a census designated place in southern Montgomery County, Maryland, United States, just northwest of Washington, D.C. It takes its name from a local church, the Bethesda Meeting House , which in turn took its name from Jerusalem's Pool of Bethesda...

WMMJ
WMMJ
WMMJ is a top rated station Urban Adult Contemporary radio station owned by Radio One in the Washington, D.C. market. It is licensed to Bethesda, but its transmitter is located in Tenleytown...

-102.3
1983–1986 owned by Radio One
11. Detroit WQRS-105.1
(now WMGC-FM)
1960s–1986 owned by Greater Media
Greater Media
Greater Media, Inc., known as Greater Media, is an American media company that specializes in radio stations. The markets where they own radio stations include Boston, Detroit, Philadelphia, Charlotte, and the state of New Jersey...

39. Providence
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

 - Warwick, R.I.
Warwick, Rhode Island
Warwick is a city in Kent County, Rhode Island, United States. It is the second largest city in the state, with a population of 82,672 at the 2010 census. Its mayor has been Scott Avedisian since 2000...

WJAR-920 **
(now WHJJ
WHJJ
WHJJ is a radio station in Providence, Rhode Island. The station was previously assigned the call letters WJAR, adopting its current call letters in 1980 when previous owner Outlet Communications sold the station.-History:...

)
1922–1980 owned by Clear Channel Communications
WJAR-FM-95.5 **
(now WBRU
WBRU
WBRU is a commercial alternative rock radio station in Providence, Rhode Island that broadcasts on 95.5 FM. It was the first student-owned-and-operated campus radio station in the United States when it started as the Brown Network at Brown University in 1936...

)
1950s–1965 owned by Brown University
Brown University
Brown University is a private, Ivy League university located in Providence, Rhode Island, United States. Founded in 1764 prior to American independence from the British Empire as the College in the English Colony of Rhode Island and Providence Plantations early in the reign of King George III ,...

Taunton, Massachusetts
Taunton, Massachusetts
Taunton is a city in Bristol County, Massachusetts, United States. It is the seat of Bristol County and the hub of the Greater Taunton Area. The city is located south of Boston, east of Providence, north of Fall River and west of Plymouth. The City of Taunton is situated on the Taunton River...

WSNE
WSNE
WSNE-FM is a radio station serving the Providence, Rhode Island market with a Hot Adult Contemporary music format. The station is licensed in Taunton, Massachusetts to Clear Channel Communications. Its studio and offices are located at 75 Oxford Street, Providence, Rhode Island, and its...

-93.3
1970s-86 owned by Clear Channel Communications
34. Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

WDBO-580 1963–1982 owned by Cox Radio
Cox Radio
Cox Radio, Inc. is a division of Cox Enterprises that holds a number of radio stations. Cox Radio is headquartered at 6205 Peachtree Dunwoody Road in Sandy Springs, Georgia....

WDBO-FM-92.3
(now WWKA
WWKA
WWKA is the callsign of K92FM, a Country radio station in Orlando, Florida. The station is owned by Cox Radio, and has had a country format since 1982. Previous owners include The Outlet Company and New City Communications....

)
1963–1982 owned by Cox Radio

External links

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