WWMB
Encyclopedia
WWMB is CW-affiliated television station
for South Carolina
's Pee Dee
and Grand Strand
areas licensed to Florence
. It broadcasts a high definition
digital signal on UHF channel 21 from a transmitter
on Pee
Dee
Church Road in Dillon
(across from CBS
affiliate WBTW
's tower). The station can also be seen on Time Warner Cable
channel 8 and HTC Cablevision
channel 16. There is a high definition feed offered on HTC Cablevision digital channel 816.
Owned by SagamoreHill Broadcasting
, WWMB is operated through a local marketing agreement
(LMA) by Barrington Broadcasting
. This makes it sister to ABC
affiliate WPDE-TV
and the two stations share studios (in the Atlantic
Business Park) on Atlantic Avenue in Conway
near US 501
. Syndicated
programming on WWMB includes Two and a Half Men
, How I Met Your Mother
, Friends
, and Everybody Loves Raymond
among others. There is currently no website for this station.
. The national service is a special CW feed broadcasting on cable and/or over-the-air on a digital signal. In this case, it can only be seen off-air in standard definition on WWMB-DT2.
in Philadelphia, Pennsylvania
(it used the call letters from 1947 until 1971). Airing an analog signal on UHF channel 21, the station was originally an Independent. WFIL became known as WGRS in 1990 and adopted the current calls WWMB (standing for We're Wonderful Myrtle Beach) in 1994. It joined UPN
as a charter affiliate on January 16, 1995.
During 1999, WWMB was airing "UPN 21 News at 10". Its programs also included Access Hollywood
starring Myrtle Beach native Nancy O'Dell.
At some point in time, the station was acquired by SagamoreHill Broadcasting. Thereafter, it began to be operated by Barrington Broadcasting (owner of WPDE) through a local marketing agreement (LMA).
On January 24, 2006, The WB and UPN announced the two networks would end broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the Warner Bros.
unit of Time Warner
. On February 22, News Corporation
announced it would start up another new network called MyNetworkTV
. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming Independent. It was also created to compete against The CW.
WGSE (now WFXB
) was this market
's first WB affiliate but lost the network in late-1998 when affiliates above the top 100 markets were required to be on cable. Through The WB 100+
national cable service, "WFWB" gradually replaced WGSE as the area's WB station which then switched to Fox as a result. Just hours after the announcement of The CW on January 24, WPDE released a notice on its website indicating WWMB would become an affiliate of the new network. This notice was a little premature, as over the next two months, many announcements of network affiliation changes including station deals with The CW and MyNetworkTV were made. The existence of cable-exclusive WB 100+ outlet "WFWB" made a CW affiliation for WWMB seem less of a sure thing. Nevertheless, WWMB made public on April 10 it had joined The CW.
On September 5, 2006, WBTW signed-on a new second digital subchannel
to be the MyNetworkTV and Retro Television Network
(RTV) affiliate for Florence
/Myrtle Beach
. Even though WWMB would begin broadcasting The CW at the network's launch on September 18, it created a news second digital subchannel of its own to air The CW Plus (a similar national operation to The WB 100+). However, the cable channel slots of "WFWB" were dropped from area systems. At some point in 2006, WWMB signed-on its original digital signal on UHF channel 20. Through the use of PSIP, this appeared as virtual channel
21.1 on digital television screens. On June 12, 2009, the station left channel 20 and moved back to channel 21 for operations when the analog to digital conversion was completed.
The second generation of the show featured interactive segments such as "Say What?" and "Quick Hits" in a more fast-paced format. WWMB began having competition to its broadcast in 2004 when Fox affiliate WFXB
entered into a news share agreement with WBTW. This partnership resulted in the area's second prime time broadcast at 10 seen weeknights for a half-hour. On September 18, 2006 with the launch of The CW, WPDE's production on WWMB became known as NewsChannel 15 at 10 on CW 21 and featured an updated graphics theme. There was a further expansion of local newscasts in 2007 when WPDE added a third hour of its weekday Good Morning Carolinas broadcast to WWMB.
This was seen from 7 until 8 and was the first local show to debut in the time slot and partially air against the national weekday morning show seen on the big three networks
. For an unknown reason, the production was ultimately dropped. On January 26, 2009 days after anchor Jim Heath left WPDE, WWMB's nightly 10 o'clock show was canceled. A repeat of NewsChannel 15 at 7 was subsequently added in its place on weeknights with live weather updates. Eventually, this program was dropped as well. WWMB currently airs a rebroadcast of WPDE's Carolina & Company Live in the weeknight 10 p.m. time slot. The station does not currently air any newscasts.
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
for South Carolina
South Carolina
South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
's Pee Dee
Pee Dee
The Pee Dee region of South Carolina is the northeastern corner of the state. It is the area of the lower watershed of the Pee Dee River, named after the Pee Dee Native American tribe. Its center is Florence...
and Grand Strand
Grand Strand
The Grand Strand refers to a large stretch of beaches on the East Coast of the United States extending from Little River to Georgetown in the U.S. State of South Carolina. It consists of 60+ miles along an essentially uninterrupted arc of beach land, beginning around the Little River and...
areas licensed to Florence
Florence, South Carolina
-Municipal government and politics:The City of Florence has a council-manager form of government. The mayor and city council are elected every four years, with no term limits...
. It broadcasts a high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
digital signal on UHF channel 21 from a transmitter
Diversified Communications Tower
Diversified Communications Tower is a 2000-foot guyed mast for TV transmission in Floyd Dale, South Carolina, USA. Diversified Communications Tower was built in 1981 and is 609.6 meters high. The tower itself is 585.6 meters; the antenna is 24 meters. It is one of the tallest structures in the...
on Pee
Pee Dee River
The Pee Dee River, also known as the Great Pee Dee River, is a river in North Carolina and South Carolina. It originates in the Appalachian Mountains in North Carolina, where its upper course above the mouth of the Uwharrie River is known as the Yadkin River. It is extensively dammed for flood...
Dee
Little Pee Dee River
The Little Pee Dee River is a tributary of the Pee Dee River . The Little Pee Dee technically arises near Laurinburg, North Carolina as Gum Swamp, which flows southward, receiving several small tributaries, across the South Carolina border into Red Bluff Lake, near McColl, South Carolina...
Church Road in Dillon
Dillon, South Carolina
Dillon, South Carolina, the county seat of Dillon County, was established on December 22, 1888. The name of the city came from James W. Dillon, who was a key component in bringing a railroad through this area of the state, which led to development and formation of the County. Dillon’s population...
(across from CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
affiliate WBTW
WBTW
WBTW is the CBS-affiliated television station for the Pee Dee and Grand Strand areas of South Carolina that is licensed to Florence. It broadcasts a high definition digital signal on VHF channel 13 from a transmitter southeast of Dillon on Pee Dee Church Road. Owned by Media General, the station...
's tower). The station can also be seen on Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
channel 8 and HTC Cablevision
Horry Telephone Cooperative
Horry Telephone Cooperative is America's largest telephone cooperative and the 25th largest telecommunications company in America. The cooperative was incorporated on June 16, 1952 to serve the rural areas of Horry County, South Carolina where it was cost prohibitive for national telephone...
channel 16. There is a high definition feed offered on HTC Cablevision digital channel 816.
Owned by SagamoreHill Broadcasting
SagamoreHill Broadcasting
SagamoreHill Broadcasting is a privately held American holding company that owns eleven television stations largely based in the southern United States...
, WWMB is operated through a local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
(LMA) by Barrington Broadcasting
Barrington Broadcasting
Barrington Broadcasting Company, LLC , headquartered in Hoffman Estates, Illinois is an entity wholly focused on broadcast television. The company's assets mainly consist of television stations in middle and small sized markets...
. This makes it sister to ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
affiliate WPDE-TV
WPDE-TV
WPDE-TV is the ABC-affiliated television station for South Carolina's Pee Dee and Grand Strand areas licensed to Florence. It broadcasts a high definition digital signal on UHF channel 16 from a transmitter on Pee Dee Church Road in Dillon...
and the two stations share studios (in the Atlantic
Atlantic Ocean
The Atlantic Ocean is the second-largest of the world's oceanic divisions. With a total area of about , it covers approximately 20% of the Earth's surface and about 26% of its water surface area...
Business Park) on Atlantic Avenue in Conway
Conway, South Carolina
Conway is a city in Horry County, South Carolina, United States. The population was 16,317 at the 2010 census. It is the county seat of Horry County and is part of the Myrtle Beach metropolitan area. It is the home of Coastal Carolina University....
near US 501
U.S. Route 501
-North Carolina business loops:-Virginia business loop:-External links:*...
. Syndicated
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...
programming on WWMB includes Two and a Half Men
Two and a Half Men
Two and a Half Men is an American television sitcom that premiered on CBS on September 22, 2003. Starring Charlie Sheen, Jon Cryer, and Angus T. Jones, the show was originally about a hedonistic jingle writer, Charlie Harper; his uptight brother, Alan; and Alan's growing son, Jake...
, How I Met Your Mother
How I Met Your Mother
How I Met Your Mother is an American sitcom that premiered on CBS on September 19, 2005, created by Craig Thomas and Carter Bays.As a framing device, the main character, Ted Mosby with narration by Bob Saget, in the year 2030 recounts to his son and daughter the events that led to his meeting...
, Friends
Friends
Friends is an American sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994 to May 6, 2004. The series revolves around a group of friends in Manhattan. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television...
, and Everybody Loves Raymond
Everybody Loves Raymond
Everybody Loves Raymond is an American television sitcom that originally ran on CBS from September 13, 1996, to May 16, 2005. Many of the situations from the show are based on the real-life experiences of lead actor Ray Romano, creator/producer Phil Rosenthal and the show's writing staff...
among others. There is currently no website for this station.
Digital programming
Although the main signal airs network programming from The CW, WWMB-DT2 features the network as well. However, outside the prime time programming schedule which is identical, it is a different feed as provided through The CW PlusThe CW Plus
The CW Plus is a group of primarily digital sub-channels, analog, and non-broadcast cable television outlets for the CW Television Network, for markets below the top 99 television media markets in the United States....
. The national service is a special CW feed broadcasting on cable and/or over-the-air on a digital signal. In this case, it can only be seen off-air in standard definition on WWMB-DT2.
| Channel | Name | Video Display resolution The display resolution of a digital television or display device is the number of distinct pixels in each dimension that can be displayed. It can be an ambiguous term especially as the displayed resolution is controlled by all different factors in cathode ray tube , flat panel or projection... |
Aspect Aspect ratio The aspect ratio of a shape is the ratio of its longer dimension to its shorter dimension. It may be applied to two characteristic dimensions of a three-dimensional shape, such as the ratio of the longest and shortest axis, or for symmetrical objects that are described by just two measurements,... |
Programming |
|---|---|---|---|---|
| 21.1 | WWMB-DT | 1080i 1080i 1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels... |
16:9 16:9 16:9 is an aspect ratio with a width of 16 units and height of 9. Since 2009, it has become the most common aspect ratio for sold televisions and computer monitors and is also the international standard format of HDTV, Full HD, non-HD digital television and analog widescreen television ... |
Main WWMB programming / The CW |
| 21.2 | WWMB-DT2 | 480i 480i 480i is the shorthand name for a video mode, namely the US NTSC television system or digital television systems with the same characteristics. The i, which is sometimes uppercase, stands for interlaced, the 480 for a vertical frame resolution of 480 lines containing picture information; while NTSC... |
4:3 | The CW Plus |
History
It signed-on July 17, 1989 with the calls WFIL. The call sign, minus the "-TV" suffix, was recycled from previous use on what is now ABC affiliate WPVI-TVWPVI-TV
WPVI-TV, channel 6, is an owned-and-operated television station of the Walt Disney Company-owned American Broadcasting Company, located in Philadelphia, Pennsylvania, USA. WPVI has its studios located on the border between Philadelphia and Bala Cynwyd, and its transmitter is located in the...
in Philadelphia, Pennsylvania
Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...
(it used the call letters from 1947 until 1971). Airing an analog signal on UHF channel 21, the station was originally an Independent. WFIL became known as WGRS in 1990 and adopted the current calls WWMB (standing for We're Wonderful Myrtle Beach) in 1994. It joined UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
as a charter affiliate on January 16, 1995.
During 1999, WWMB was airing "UPN 21 News at 10". Its programs also included Access Hollywood
Access Hollywood
Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight executive producer Jim Van Messel, and is currently directed by Robert Silverstein. In previous years, Doug Dougherty and...
starring Myrtle Beach native Nancy O'Dell.
At some point in time, the station was acquired by SagamoreHill Broadcasting. Thereafter, it began to be operated by Barrington Broadcasting (owner of WPDE) through a local marketing agreement (LMA).
On January 24, 2006, The WB and UPN announced the two networks would end broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...
unit of Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
. On February 22, News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
announced it would start up another new network called MyNetworkTV
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...
. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming Independent. It was also created to compete against The CW.
WGSE (now WFXB
WFXB
WFXB is the Fox-affiliated television station for South Carolina's Grand Strand and Pee Dee areas licensed to Myrtle Beach. It broadcasts a high definition digital signal on UHF channel 18 from a transmitter in Mullins. The station can also be seen on Time Warner Cable and HTC Cablevision channel 7...
) was this market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
's first WB affiliate but lost the network in late-1998 when affiliates above the top 100 markets were required to be on cable. Through The WB 100+
The WB 100+ Station Group
The WB 100+ Station Group was a group of primarily non-broadcast local cable television outlets for The WB Television Network, for markets below the top 100 television media markets in the United States. Dayparts with no WB programming were programmed by the network...
national cable service, "WFWB" gradually replaced WGSE as the area's WB station which then switched to Fox as a result. Just hours after the announcement of The CW on January 24, WPDE released a notice on its website indicating WWMB would become an affiliate of the new network. This notice was a little premature, as over the next two months, many announcements of network affiliation changes including station deals with The CW and MyNetworkTV were made. The existence of cable-exclusive WB 100+ outlet "WFWB" made a CW affiliation for WWMB seem less of a sure thing. Nevertheless, WWMB made public on April 10 it had joined The CW.
On September 5, 2006, WBTW signed-on a new second digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...
to be the MyNetworkTV and Retro Television Network
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...
(RTV) affiliate for Florence
Florence, South Carolina
-Municipal government and politics:The City of Florence has a council-manager form of government. The mayor and city council are elected every four years, with no term limits...
/Myrtle Beach
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
. Even though WWMB would begin broadcasting The CW at the network's launch on September 18, it created a news second digital subchannel of its own to air The CW Plus (a similar national operation to The WB 100+). However, the cable channel slots of "WFWB" were dropped from area systems. At some point in 2006, WWMB signed-on its original digital signal on UHF channel 20. Through the use of PSIP, this appeared as virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....
21.1 on digital television screens. On June 12, 2009, the station left channel 20 and moved back to channel 21 for operations when the analog to digital conversion was completed.
Newscasts
In 1996, sister station WWMB began airing the market's first prime time news on weeknights. Produced by WPDE, the show aired for thirty minutes and was originally known as NewsChannel 15 at 10 on TV 21. It was initially anchored by Steve Hawley until late-1996 when he left the station. The program was then alternately hosted by Dave Gilbert and Tiffany Cochran. After the latter personality departed WPDE and Gilbert died in 1997, the show was renamed UPN 21 News at 10 and anchored by Leo Stallworth (later Audra Grant) until its cancellation in 2000. In 2003, WPDE introduced another prime time newscast on WWMB under the title WPDE NewsChannel 15 at 10 on UPN. Now airing every night, it was anchored on weeknights by Jim Heath.The second generation of the show featured interactive segments such as "Say What?" and "Quick Hits" in a more fast-paced format. WWMB began having competition to its broadcast in 2004 when Fox affiliate WFXB
WFXB
WFXB is the Fox-affiliated television station for South Carolina's Grand Strand and Pee Dee areas licensed to Myrtle Beach. It broadcasts a high definition digital signal on UHF channel 18 from a transmitter in Mullins. The station can also be seen on Time Warner Cable and HTC Cablevision channel 7...
entered into a news share agreement with WBTW. This partnership resulted in the area's second prime time broadcast at 10 seen weeknights for a half-hour. On September 18, 2006 with the launch of The CW, WPDE's production on WWMB became known as NewsChannel 15 at 10 on CW 21 and featured an updated graphics theme. There was a further expansion of local newscasts in 2007 when WPDE added a third hour of its weekday Good Morning Carolinas broadcast to WWMB.
This was seen from 7 until 8 and was the first local show to debut in the time slot and partially air against the national weekday morning show seen on the big three networks
Big Three Television Networks
The Big Three Television Networks are the three traditional commercial broadcast television networks in the United States: ABC, CBS and NBC...
. For an unknown reason, the production was ultimately dropped. On January 26, 2009 days after anchor Jim Heath left WPDE, WWMB's nightly 10 o'clock show was canceled. A repeat of NewsChannel 15 at 7 was subsequently added in its place on weeknights with live weather updates. Eventually, this program was dropped as well. WWMB currently airs a rebroadcast of WPDE's Carolina & Company Live in the weeknight 10 p.m. time slot. The station does not currently air any newscasts.