Anheuser-Busch brands
Encyclopedia
Anheuser-Busch
, a wholly owned subsidiary of Anheuser-Busch InBev
, is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries. Brands include Budweiser
, Busch, Michelob, Bud Light, and Natural Light
.
Budweiser is a 5% abv
pale lager
introduced in 1876 by Adolphus Busch
and has become one of the best selling beers in the United States
. It is made with up to 30% rice
in addition to hops
and barley
malt
. Budweiser is produced in various breweries
located around the United States and the rest of the world. It is a filtered beer
available in draught
and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.
as a spokesman for the brand.
Bud Ice is cheaper than most Budweiser products.
, which Bud Light does not undergo. As of 2010 it is discontinued.
, ginseng
, guarana
and alcohol
. It contains 6.6% ABV
as indicated on the label. It was marketed as a caffeinated malt beverage, similar to Sparks
. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine
and guarana
from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.
. This beverage became available nationally in late 2007.
debuted in September 2008. The beer claims to offer complex taste without much bitterness. American Ale has a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier still. American Ale is the first beer under the Budweiser name that is brewed with a top-fermenting yeast. The beer's darker color is a departure from the other Budweiser brands.
UK Limited. Launched in July 2010, Budweiser 66 is the newest member of the Budweiser family of beers with 84 calories in a 300 ml serving (just over 10 oz).
pale lager
developed by Adolphus Busch
in 1896 as a "draught beer for connoisseurs". It was named after Michelob Michelob, a Bohemia
n brewmaster from Saaz, in the region famous for its Saaz hops
. In 1961, Anheuser-Busch produced a pasteurized
version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans
in 1966. Bottled Michelob was originally sold in a uniquely-shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line, and later it was abandoned for a standard bottle. The teardrop bottle was used again from January 2007 to October 2008.
Genuine Draft in the Midwest.
1997 saw the introduction of several specialty beers under the Michelob marquee. These include:
AmberBock is a 5.2% abv
amber lager which uses roasted black barley malt
in the ingredients, and which received a World Beer Cup Bronze Medal in 1998.
From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season
. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include:
The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.
Michelob 5 % alcohol; Michelob Golden Draft 4.7 % alcohol; Michelob Golden Draft Light 4.3 % alcohol; Michelob Ultra 4.2 % alcohol; Michelob Ultra Amber 4 % alcohol; Michelob: ULTRA Lime Cactus A fruit-infused light pilsner with natural lime flavor and a floral essence derived from the cactus; Michelob: ULTRA Pomegranate Raspberry A pilsner with a berry aroma, raspberry flavor, and a hint of pomegranate; Michelob: ULTRA Tuscan Orange Grapefruit A pilsner with fresh juicy orange notes and a slight pink-grapefruit finish.
All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.
and Michelob Ultra Futures Players Championship
, are sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the Tour of Missouri
bicycle race and sponsors the King of the Mountains
jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand. PGA Tour
player Sergio García
is sponsored by Michelob. Seven-time Tour de France winner Lance Armstrong signed on October 6, 2009 a three-year agreement to become Michelob Ultras new spokesperson and ambassador.
Michelob sponsored several episodes of the Diggnation
podcast. The hosts, Kevin Rose
and Alex Albrecht
, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery.
Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat as a seasonal beer in 2006, then all year from 2007. The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade
and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007 North American
Beer Awards, respectively.
economy brand pale lager
was introduced in 1955 as Busch Bavarian Beer; the brand name was changed in 1979 to Busch Beer. Other beers marketed under the Busch brand name are Busch Light, a 4.1% pale lager introduced in 1989, Busch Ice, a 5.9% ice beer
introduced in 1995, and Busch NA. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn.
pale lager
launched in 1939 by the Latrobe Brewing Company
. In May, 2006, Anheuser-Busch purchased the Rolling Rock brand from InBev
for $82 million and began brewing Rolling Rock at its Newark
facility in mid July, 2006. Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light, 3.7% abv, and Rock Light, 3.5%; the company also produces a 5% abv amber lager, Rolling Rock Red. Ingredients are pale barley malt, rice, corn and hops.
reduced-calorie pale lager
introduced in 1977. In 2008, Natural Light received a Bronze Medal in the World Beer Cup
in the American Style Light-Lager category, and The Wall Street Journal listed it as the fifth largest selling beer in the U.S. Natural Ice is an economy brand 5.9% abv ice beer
, introduced in 1995.
pale lager
launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville
" restaurant chain. Under a sponsorship deal, Dolphin Stadium
, home of the Miami Dolphins
, Florida Marlins
, and the Miami Hurricanes
was renamed "Land Shark Stadium" for the 2009 football season. The contract ended in early 2010, and the stadium has since been renamed "Sun Life Stadium" as of January 18, 2010 in time for both the 2010 NFL Pro Bowl and Super Bowl XLIV.
Land Shark also has restaurants in Pensacola, Florida
and in Myrtle Beach, South Carolina
.
Jimmy Buffett
's song "Fins
" is about "sharks that can swim on the land," (in reference to men in a beach town trying to woo a vacationing woman) while the landshark is a recurring character portrayed by Chevy Chase
in the TV show Saturday Night Live.
introduced in 1984. It is brewed with a warmer fermentation than used for the company's pale lagers, and the ingredients include barley malt and corn.
beverage available primarily in the United States. It is available in 40 ounce bottles, as well as 12, 16 & 24 ounce cans. Recently, Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes.
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...
, a wholly owned subsidiary of Anheuser-Busch InBev
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
, is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries. Brands include Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...
, Busch, Michelob, Bud Light, and Natural Light
Natural Light
Natural Light is a reduced-calorie light pilsner brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops...
.
Budweiser
ABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
introduced in 1876 by Adolphus Busch
Adolphus Busch
Colonel Adolphus Busch was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. His great-great-grandson, August Busch IV is now on the board of Anheuser-Busch InBev.-Biography:...
and has become one of the best selling beers in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. It is made with up to 30% rice
Rice
Rice is the seed of the monocot plants Oryza sativa or Oryza glaberrima . As a cereal grain, it is the most important staple food for a large part of the world's human population, especially in East Asia, Southeast Asia, South Asia, the Middle East, and the West Indies...
in addition to hops
Hops
Hops are the female flower clusters , of a hop species, Humulus lupulus. They are used primarily as a flavoring and stability agent in beer, to which they impart a bitter, tangy flavor, though hops are also used for various purposes in other beverages and herbal medicine...
and barley
Barley
Barley is a major cereal grain, a member of the grass family. It serves as a major animal fodder, as a base malt for beer and certain distilled beverages, and as a component of various health foods...
malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...
. Budweiser is produced in various breweries
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
located around the United States and the rest of the world. It is a filtered beer
Filtered beer
Bright beer is beer in which yeast is no longer in suspension. There are several methods used for clearing yeast from beer, from waiting for the yeast to drop of its own accord to filtering it.-Dropping bright:...
available in draught
Draught beer
Draught beer is beer served from a cask or a pressurised keg.-History of draught:Until Joseph Bramah patented the beer engine in 1785, beer was served directly from the barrel and carried to the customer. The Old English word for carry was dragen which developed into a series of related words,...
and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.
Bud Light
Introduced in 1982 as Budweiser Light, Budweiser's flagship light beer with 4.2% ABV and 110 Cal/12USoz(mL)serve.Bud
A version of Budweiser available in Europe. See Budweiser trademark dispute. In other parts of the world, the term 'Bud' may be used as an abbreviation for 'Budweiser'.Budweiser Select
Budweiser Select, or Bud Select is a light pale lager that contains 4.3% ABV and 99 Cal/12USozserve. Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-ZJay-Z
Shawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...
as a spokesman for the brand.
Budweiser Select 55
A version of Budweiser Select that contains 55 Cal/12USozserve is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight/ 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% abv; by comparison, most beers have around 5%.Bud Ice
Introduced in 1994 as "Ice by Budweiser", it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer.Bud Ice is cheaper than most Budweiser products.
Bud Ice Light
Bud Ice Light contains 5.0% ABV and 115 Cal/12USozserve. It undergoes fractional freezingFractional freezing
Fractional freezing is a process used in process engineering and chemistry to separate two liquids with different melting points. It can be done by partial melting of a solid, for example in zone refining of silicon or metals, or by partial crystallization of a liquid, for example "freeze...
, which Bud Light does not undergo. As of 2010 it is discontinued.
Budweiser Brew Masters' Private Reserve
Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a Budweiser brewmaster holiday tradition of collecting the richest part of the brew as it is tapped to the brew kettles to toast the holiday season."Bud Dry
Bud Dry was introduced nationally in the U.S. in April 1989 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. However, after the introduction of Bud Ice in 1994, Bud Dry wasn't heavily marketed. Production was discontinued in December 2010.Bud Silver
An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contains 4.1% alcohol by volume.Bud Extra
A beer with caffeineCaffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
, guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
and alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
. It contains 6.6% ABV
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
as indicated on the label. It was marketed as a caffeinated malt beverage, similar to Sparks
Sparks (drink)
Sparks is an alcoholic beverage that debuted in the US market in 2002. The original formulation contained caffeine, one of the first alcoholic beverages to do so. Its other original active ingredients included taurine, ginseng and guarana, common to energy drinks.Packaged in a can, its labeling...
. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
and guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.
Budweiser/Bud Light Chelada
A blend of Budweiser or Bud Light and ClamatoClamato
Clamato is a drink made of reconstituted tomato juice concentrate flavored with spices and clam broth. Made by Mott's, the name is a portmanteau of "clam" and "tomato"...
. This beverage became available nationally in late 2007.
Budweiser American Ale
Budweiser American AleBudweiser American Ale
Budweiser American Ale is an American-style amber ale produced by Anheuser-Busch under its Budweiser brand. Introduced in September 2008, American Ale is meant to appeal to beer enthusiasts who are looking for a more complex flavor than the popular Budweiser lager.It has 5.3% alcohol by volume and...
debuted in September 2008. The beer claims to offer complex taste without much bitterness. American Ale has a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier still. American Ale is the first beer under the Budweiser name that is brewed with a top-fermenting yeast. The beer's darker color is a departure from the other Budweiser brands.
Budweiser NA
Non-alcoholic version of Budweiser developed for the Middle Eastern market. Also available in Green Apple and Tropical Fruits versions.Bud Light Lime
Bud Light with lime flavor added. It has 116 Cal/12USozserve. Released in May 2008.Bud Light Golden Wheat
On October 5, 2009 Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from craft brewers around the country. This beer has 118 Cal/12USozserve, 8.3 grams of carbohydrates and 4.1% alcohol by volume. It is an American Hefeweizen which is based on the classic German Hefeweizen style.Budweiser 66
Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by InBevInBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
UK Limited. Launched in July 2010, Budweiser 66 is the newest member of the Budweiser family of beers with 84 calories in a 300 ml serving (just over 10 oz).
Michelob
Michelob is a 5% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
developed by Adolphus Busch
Adolphus Busch
Colonel Adolphus Busch was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. His great-great-grandson, August Busch IV is now on the board of Anheuser-Busch InBev.-Biography:...
in 1896 as a "draught beer for connoisseurs". It was named after Michelob Michelob, a Bohemia
Bohemia
Bohemia is a historical region in central Europe, occupying the western two-thirds of the traditional Czech Lands. It is located in the contemporary Czech Republic with its capital in Prague...
n brewmaster from Saaz, in the region famous for its Saaz hops
Saaz hops
Saaz is a "noble" variety of hops.It was named after the Czech city of Žatec . This hop is used extensively in Bohemia to flavor beer styles such as the Czech pilsener.Saaz hops accounted for more than 2/3 of total 2009 hop production in the Czech Republic....
. In 1961, Anheuser-Busch produced a pasteurized
Pasteurization
Pasteurization is a process of heating a food, usually liquid, to a specific temperature for a definite length of time, and then cooling it immediately. This process slows microbial growth in food...
version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans
Beverage can
A beverage can is a tin can designed to hold a specific portion of a beverage. Beverage cans are made of tin-plated steel or aluminium.- History :...
in 1966. Bottled Michelob was originally sold in a uniquely-shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line, and later it was abandoned for a standard bottle. The teardrop bottle was used again from January 2007 to October 2008.
Brand variation
The company introduced Michelob Light in 1978. Michelob Classic Dark, was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against MillerMiller Brewing
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...
Genuine Draft in the Midwest.
1997 saw the introduction of several specialty beers under the Michelob marquee. These include:
- Michelob Honey Lager
- Michelob Pale Ale
- Michelob Marzen
- Michelob Pumpkin Spice Ale
- Michelob Winter's Bourbon Cask Ale
AmberBock is a 5.2% abv
ABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
amber lager which uses roasted black barley malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...
in the ingredients, and which received a World Beer Cup Bronze Medal in 1998.
From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season
Winter holiday season
The Christmas season, the holiday season, or simply the holidays is an annual festive period that surrounds Christmas and various other holidays. It is generally considered to run from late November to early January. Its relation to Christmas in official use by schools and governments has resulted...
. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include:
- Michelob Bavarian Wheat (summer)
- Michelob Marzen (fall)
- Michelob Porter (winter)
- Michelob Pale Ale (spring)
The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.
Michelob 5 % alcohol; Michelob Golden Draft 4.7 % alcohol; Michelob Golden Draft Light 4.3 % alcohol; Michelob Ultra 4.2 % alcohol; Michelob Ultra Amber 4 % alcohol; Michelob: ULTRA Lime Cactus A fruit-infused light pilsner with natural lime flavor and a floral essence derived from the cactus; Michelob: ULTRA Pomegranate Raspberry A pilsner with a berry aroma, raspberry flavor, and a hint of pomegranate; Michelob: ULTRA Tuscan Orange Grapefruit A pilsner with fresh juicy orange notes and a slight pink-grapefruit finish.
All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.
Marketing
Advertisements for Michelob Ultra feature people engaged in sporting activities. The Michelob ULTRA Open at KingsmillMichelob ULTRA Open at Kingsmill
The Michelob ULTRA Open at Kingsmill was a women's professional golf tournament, played from 2003 through 2009 on the LPGA Tour. It took place annually in Virginia in May, with the final round traditionally played on Mother's Day since 2004...
and Michelob Ultra Futures Players Championship
Michelob Ultra Futures Players Championship
The Tate & Lyle Players Championship is an event on the FUTURES Tour, the LPGA's developmental tour. It has been a part of the FUTURES Tour's schedule since 1985. It is held at the Hickory Point Golf Course in Decatur, Illinois....
, are sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the Tour of Missouri
Tour of Missouri
The Tour of Missouri is a professional road bicycle racing stage race in Missouri that started on September 11, 2007 with six days of racing. The organizers, who also run the Tour de Georgia and the Amgen Tour of California, billed it as the third highest profile race in the United States.The 2009...
bicycle race and sponsors the King of the Mountains
King of the Mountains
The King of the Mountains is the title given to the best climber in a cycling road race; usually and officially known as the Mountains classification...
jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand. PGA Tour
PGA Tour
The PGA Tour is the organizer of the main men's professional golf tours in the United States and North America...
player Sergio García
Sergio García
Sergio García Fernández is a Spanish professional golfer who plays on both the United States PGA Tour and the European Tour. He has spent much of his career in the top 10 of the Official World Golf Rankings...
is sponsored by Michelob. Seven-time Tour de France winner Lance Armstrong signed on October 6, 2009 a three-year agreement to become Michelob Ultras new spokesperson and ambassador.
Michelob sponsored several episodes of the Diggnation
Diggnation
Diggnation is Revision3's flagship video podcast produced weekly. It is hosted by Kevin Rose and Alex Albrecht, who had previously hosted TechTV's The Screen Savers together. Its main purpose is to discuss some of the top stories from Digg, the social news and bookmarking website developed by Rose...
podcast. The hosts, Kevin Rose
Kevin Rose
Kevin Rose is an American Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk...
and Alex Albrecht
Alex Albrecht
Alexander Jennings Albrecht is an American television personality, actor and podcaster who resides in Brentwood a suburb of Los Angeles, California...
, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery.
Shock Top
Shock Top is a 5.2% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat as a seasonal beer in 2006, then all year from 2007. The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade
Cascade hops
Cascade is one of the many varieties of hops. Cascade hops are the most widely used hops by craft breweries in the USA.-History:Cascade is a variety of hop developed in the U.S.D.A. breeding program in Oregon at Oregon State University and released as a U.S. aroma variety in 1972...
and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007 North American
North American
North American generally refers to an entity, people, group, or attribute of North America, especially of the United States and Canada together.-Culture:*North American English, a collective term used to describe American English and Canadian English...
Beer Awards, respectively.
Busch
Busch Beer, a 4.7% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
economy brand pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
was introduced in 1955 as Busch Bavarian Beer; the brand name was changed in 1979 to Busch Beer. Other beers marketed under the Busch brand name are Busch Light, a 4.1% pale lager introduced in 1989, Busch Ice, a 5.9% ice beer
Ice beer
Ice beer is a marketing term for pale lager beer brands which have undergone some degree of fractional freezing similar to the German Eisbock, which increases the alcohol content.-Process:...
introduced in 1995, and Busch NA. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn.
Rolling Rock
Rolling Rock is a 4.5% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
launched in 1939 by the Latrobe Brewing Company
Latrobe Brewing Company
Latrobe Brewing Company in Latrobe, Pennsylvania, founded in 1893, was one of the largest breweries in the United States and the maker of Rolling Rock beer...
. In May, 2006, Anheuser-Busch purchased the Rolling Rock brand from InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
for $82 million and began brewing Rolling Rock at its Newark
Newark, New Jersey
Newark is the largest city in the American state of New Jersey, and the seat of Essex County. As of the 2010 United States Census, Newark had a population of 277,140, maintaining its status as the largest municipality in New Jersey. It is the 68th largest city in the U.S...
facility in mid July, 2006. Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light, 3.7% abv, and Rock Light, 3.5%; the company also produces a 5% abv amber lager, Rolling Rock Red. Ingredients are pale barley malt, rice, corn and hops.
Natural
Natural Light is an economy brand 4.2% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
reduced-calorie pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
introduced in 1977. In 2008, Natural Light received a Bronze Medal in the World Beer Cup
World Beer Cup
The World Beer Cup, known as "The Olympics of Beer Competition", is one of several major international beer competitions. It was founded by Association of Brewers President Charlie Papazian....
in the American Style Light-Lager category, and The Wall Street Journal listed it as the fifth largest selling beer in the U.S. Natural Ice is an economy brand 5.9% abv ice beer
Ice beer
Ice beer is a marketing term for pale lager beer brands which have undergone some degree of fractional freezing similar to the German Eisbock, which increases the alcohol content.-Process:...
, introduced in 1995.
Land Shark Lager
Land Shark Lager, brewed in Jacksonville, Florida, is a 4.7% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville
Jimmy Buffett's Margaritaville
Jimmy Buffett's Margaritaville is the name of a United States-based casual dining American restaurant chain and a chain of stores selling Jimmy Buffett-themed merchandise...
" restaurant chain. Under a sponsorship deal, Dolphin Stadium
Dolphin Stadium
Sun Life Stadium is an American football stadium in Miami Gardens, Florida, a suburb of Miami. It is the home stadium of the Miami Dolphins National Football League team, and the University of Miami Hurricanes football team. It also hosts the Orange Bowl, an annual college football bowl game. It...
, home of the Miami Dolphins
Miami Dolphins
The Miami Dolphins are a Professional football team based in the Miami metropolitan area in Florida. The team is part of the Eastern Division of the American Football Conference in the National Football League...
, Florida Marlins
Florida Marlins
The Miami Marlins are a professional baseball team based in Miami, Florida, United States. Established in 1993 as an expansion franchise called the Florida Marlins, the Marlins are a member of the Eastern Division of Major League Baseball's National League. The Marlins played their home games at...
, and the Miami Hurricanes
Miami Hurricanes
The Miami Hurricanes, of Coral Gables, Florida, are the varsity sports teams of the University of Miami. They compete in the Coastal Division of the Atlantic Coast Conference . The university fields 15 athletic teams for 17 varsity sports...
was renamed "Land Shark Stadium" for the 2009 football season. The contract ended in early 2010, and the stadium has since been renamed "Sun Life Stadium" as of January 18, 2010 in time for both the 2010 NFL Pro Bowl and Super Bowl XLIV.
Land Shark also has restaurants in Pensacola, Florida
Pensacola, Florida
Pensacola is the westernmost city in the Florida Panhandle and the county seat of Escambia County, Florida, United States of America. As of the 2000 census, the city had a total population of 56,255 and as of 2009, the estimated population was 53,752...
and in Myrtle Beach, South Carolina
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
.
Jimmy Buffett
Jimmy Buffett
James William "Jimmy" Buffett is a singer-songwriter, author, entrepreneur, and film producer. He is best known for his music, which often portrays an "island escapism" lifestyle. Together with his Coral Reefer Band, Buffett's musical hits include "Margaritaville" , and "Come Monday"...
's song "Fins
Fins (song)
"Fins" is a song performed by American popular music singer-songwriter Jimmy Buffett. It was written by Buffett, Coral Reefer Band members Deborah McColl and Barry Chance, and author Tom Corcoran. It was released as a single on MCA 41109 in July 1979.It was first released on his 1979 album...
" is about "sharks that can swim on the land," (in reference to men in a beach town trying to woo a vacationing woman) while the landshark is a recurring character portrayed by Chevy Chase
Chevy Chase
Cornelius Crane "Chevy" Chase is an American comedian, writer, and television and film actor, born into a prominent entertainment industry family. Chase worked a plethora of odd jobs before moving into comedy acting with National Lampoon...
in the TV show Saturday Night Live.
King Cobra
King Cobra (also known as "Venom") is a 6% alcohol by volume malt liquorMalt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...
introduced in 1984. It is brewed with a warmer fermentation than used for the company's pale lagers, and the ingredients include barley malt and corn.
Hurricane
Hurricane High Gravity Lager is an 8.1% alcohol malt liquorMalt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...
beverage available primarily in the United States. It is available in 40 ounce bottles, as well as 12, 16 & 24 ounce cans. Recently, Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes.
Others
- Green Valley Brewing Company AKA Crooked Creek 'craft beer' appearance, Anheuser-Busch does not appear on label.
- TiltTilt (drink)Tilt is an alcoholic beverage that debuted in the US market in August 2005. Its alcoholic content by volume varies and is higher than most American beer , 10% in the lemon lime flavor, to 12% in the new Tilt Red variety, which is a blend of fruit flavors such as cherry, orange, grape, lime and...
- ZiegenbockZiegenbockZiegenbock is an amber ale brewed by Anheuser-Busch. It is billed as "for Texans by Texans."Ziegenbock is an imitation craft brew marketed under Anheuser-Busch's ICS brand, positioned as a Texan beer to compete with Shiner Bock...
"Brewed exclusively for Texas"
Tequiza
Tequiza was a 4,5% abv fruit flavoured pale lager introduced in 1998 in limited markets in the USA, then withdrawn in January 2009. Tequiza Extra, with more Tequila flavour and less lime, was tried out in 2000.Minority ownership brands
- Red Hook Brewing
- Widmer Brothers BreweryWidmer Brothers BreweryWidmer Brothers is an American brewery founded in 1984 in Portland, Oregon by brothers Kurt and Robert H. Widmer. It is the 9th largest brewing company in the US as part of the Craft Brewers Alliance, Inc.-Details:...
- Grupo ModeloGrupo ModeloGrupo Modelo is a large brewery in Mexico, It has 63% of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada . Its export brands include Corona, Modelo, and Pacífico...
Craft Distribution Alliances
- Goose Island BreweryGoose Island BreweryGoose Island Brewery is a brewery located in Chicago, Illinois, that began as a single brewpub known as Clybourn, which was opened in May 1988 by John Hall in Lincoln Park, Chicago, Illinois. The larger brewery was opened in 1995, while the second brewpub, Wrigleyville, was opened in 1999...
- Kona Brewing CompanyKona Brewing CompanyKona Brewing Company is a craft brewery located in Kailua-Kona on Hawaii’s Big Island and is the top selling craft beer in the state. Kona’s Longboard Island Lager, Fire Rock Pale Ale and Aloha Series beers Wailua Wheat Ale and Pipeline Porter are distributed in 28 states in the United States and...
- Fordham Brewing Company
- Old Dominion Brewing CompanyOld Dominion Brewing CompanyOld Dominion Brewing Company, founded in 1989 in Ashburn, VA by Jerry Bailey and currently located in Dover, Delaware, is a brewery that produces a variety of beers....