Dunkin' Donuts
Encyclopedia
Dunkin' Donuts is an international doughnut
and coffee
retailer founded in 1950 by William Rosenberg
in Quincy
, Massachusetts
; it is now headquartered in Canton
. Despite originally focusing on doughnuts and other baked goods, over half of Dunkin' Donuts business today is in coffee, making it more of a competitor to Starbucks
as opposed to traditional competitors Krispy Kreme
and Tim Hortons
.
The company has more than 9,800 locations in 31 countries worldwide, which include more than 6,700 Dunkin’ Donuts locations throughout the United States. This figure compares with the 17,009 stores of coffee chain Starbucks
, whose baked goods are usually prepared out of shop. Nearly all of Dunkin' Donuts restaurant are franchisee
owned and operated. Only 75 franchisees exist west of the Mississippi River, mostly in Arizona, Nevada, New Mexico, and Texas. Within their Northeast home base, however, Dunkin' Donuts is particularly dominant and can be found in many gas stations, supermarkets, mall and airport food courts, and Wal-Mart
stores across the region.
Dunkin' Donuts, along with Baskin-Robbins
and To-Go Sandwiches, is co-owned by Dunkin' Brands Inc.
(previously known as Allied Domecq Quick Service Restaurants, when it was a part of Allied Domecq
). Dunkin' Brands used to own the Togo's
chain, but sold this in late 2007 to a private equity firm. Dunkin' Brands was owned by French beverage company, Pernod Ricard
S.A. after it purchased Allied Domecq. They reached an agreement in December 2005 to sell the brand to a consortium of three private equity firms, Bain Capital
Partners, the Carlyle Group
and Thomas H. Lee Partners
.
In the U.S.
, Dunkin' Donuts is sometimes paired with Baskin-Robbins ice cream
shops. While such locations usually have two counters set up for each chain (much like the Wendy's
/Tim Hortons
co-branded
locations), depending on business that day both products can be bought at the same counter (usually the Dunkin' counter), much like the Yum! Brands
stores.
The company's largest competitors include Krispy Kreme
donuts and Starbucks, as well as small locally owned donut shops. In Canada
and parts of the northern United States, Tim Hortons
is a major competitor. Mister Donut
had been its largest competitor in the United States before the company was bought by Dunkin' Donuts' parent company. The Mister Donut stores were rebranded as Dunkin' Donuts. Dunkin still controls the trademark rights to the Mister Donut trademark thru various new and amended older trademark registrations with the USPTO.
In 2005, Dunkin’ Donuts named three-time James Beard Foundation Award
nominee Stan Frankenthaler as its first Executive Chef / Director of Culinary Development.
On December 10, 2008, Logan Bass was appointed Chief Executive Officer of Dunkin’ Brands. He also assumed the role of Dunkin’ Donuts President at the end of 2009.
In 2008, Dunkin' Donuts opened its first "green" store, in St. Petersburg, Florida. The restaurant is Leadership in Energy and Environmental Design (LEED) certified and includes programs like worm casting, water-efficient plumbing fixtures, and the usage of well water rather than potable water for all irrigation.
In 2010, Dunkin' Donuts' global system-wide sales were $6 billion.
In 2011, Dunkin' Donuts earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for the fifth year in a row.
May 4, 2011 Dunkin' Brands initiates $400 million IPO.
s from its menu items by switching to a blend of palm
, soybean, and cottonseed
oils. In addition to 400 US stores that took part in a four-month blind test, the low trans fat menu is available nationwide since October 18, 2007. International locations are expected to begin using the new oil within the next few years.
Dunkin’ Donuts has launched DDSMART, a healthy new menu. The new items are reduced in calories, fat, saturated fat, sugar or sodium by at least 25%.
references, especially in their home region of the northeastern United States
. As well as being featured in many films, the company has a close relationship with major sports teams, such as the Boston Red Sox
and the New England Patriots
, and makes new commercials at the start of each team's season for promotions. Dunkin’ Donuts also sponsors many other professional sports teams, including the Dallas Cowboys
, New York Yankees
, New York Mets
, Tampa Bay Rays
and others.
Dunkin' Donuts's slogan is "America Runs On Dunkin'," despite the fact that most of its stores are concentrated on the east coast, with only one west-coast location (Portland, Oregon
). In March 2009, the company unveiled an alternate slogan, "You 'Kin Do It!", and launched a $100+ million ad campaign to promote it. The campaign, slated to run through 2009, includes radio, print and outdoor advertising, in addition to in-store point-of-purchase, special events, and sports marketing. Online marketing, often leveraging the Boston Red Sox and other New England icons, is also a significant campaign component.
The original Dunkin' Donuts slogan was Sounds Good, Tastes Even Better.
cups.
Easy Bake Oven, which is a product of Hasbro, created product recipes based on Dunkin' Donuts products.
In 2007, Dunkin' created a promotional campaign centered around a coffee cup named Joe Dunkin. Videos were created for the Yankees
and Mets
in which he tried out for the team, the New York football Giants
in which he was the kicker
, the Jets
in which he played a Joe Namath
parody named Off Broadway Joe Dunkin, and the Nets
in which he played a potential draft pick who performed rap
solos about Dunkin products.
In 2008, as a response to Starbucks
closing their stores for three hours on February 26, Dunkin' Donuts locations offered a 99 cent latte, cappuccino, and espresso promotion from 1–10 pm.
In 2009 and 2010, there was a campaign for people to "Create Dunkin's Next Donut". In 2009, Jeff Hager of Hoover, Alabama
was selected for his glazed sour cream cake donut, topped with chopped Heath Bar
, titled "Toffee For Your Coffee". The 2010 winner was Rachel Davis of Sharon, Massachusetts
, selected for “Monkey See Monkey Donut,” a bananas foster-filled donut with chocolate icing, topped with Reese's Peanut Butter Cups shavings. Both won a check for $12,000 and their donuts were available in Dunkin’ Donuts locations for a limited time.
In 2010, Dunkin' Donuts launched a campaign called "Caught Cold" starring NBA All-Star spokesman Ray Allen
, which rewarded Boston Celtics
fans caught drinking Dunkin' Donuts iced coffee with game tickets.
In April 2011, Dunkin' Donuts launched a new donut and special cake in honor of the wedding of Prince William and Catherine Middleton
in England on April 29, 2011.
was for a drawing and word logo
depicting what can be described as a "doughnut man", a figure with a doughnut for a head holding a coffee cup and wearing an apron with the company name emblazoned on it. According to the Trademark Office TESS data base, the logo was first applied for on June 23, 1958 and was registered on May 23, 1961 and put into use on July 1, 1954.
Before that a script version of their name, Dunkin' Donuts was filed on March 31, 1955 and registered on February 2, 1960. It was subsequently cancelled because of Section 8. It was later reinstated, as a trademark upon Section 8 was acceptance on July 3, 2001. The stylized word mark is owned by DD IP Holder LLC
.
was involved in five lawsuits. Subway
, a company that has four times the number of locations as Dunkin' Donuts, sued its franchises 12 times. (However, these figures do not include arbitrations, which both Subway and McDonald's use extensively in bringing legal claims against their franchisees.) Franchisees allege that the company's larger business strategy requires multi-unit franchisees who have ample capital and can open numerous stores rapidly to compete with Starbucks
.
In May 2010, Dunkin' Donuts corporate was criticized for advertising "Free Iced Coffee Day" on its national Facebook page, which only took place in 2000 cities. Because of the limited scope of the promotion, many customers became dissatisfied with the lack of free iced coffee and vented their anger on the Dunkin' Donuts Facebook
page.
: Kadena Air Base in Okinawa (1996) (1981) (1995–1999, 2010-) (2008) (Because of trademark issues, the brand used is Dunkin' Coffee)
Planned expansions:
Dunkin' Donuts is planning to expand its number of stores to 15,000 by 2020.
DD plans to open 100 new stores in Taiwan over the next 10 years. After reopening in Russia, the company expects to open up in Ukraine. Signed agreement with Jubilant FoodWorks
for a joint venture to set up stores in India.: DD returns to Brazil at the end of 2011. It is expected a new DD store to be opened in the Plaza Itavuvu Mall, a new shopping center in the city of Sorocaba, São Paulo state. Opening: December 2011. Website: Plaza Itavuvu Mall
Countries formerly with DD locations:
: Brisbane, Queensland,Australia - Closed due to poor Sales in 2001: Formerly in Argentina in the early '90s, closed around 1996.: As Café Donuts, with some different doughnuts and coffees added to the menu (Guantanamo Bay Naval Base): Left Greece in 2009. (All closed): There were at least two outlets in Dublin. Both closed by 2002. Also one in Cork. Also one in Limerick in 1997, closed by 1999.: Dunkin Donuts had outlets in Jerusalem But closed in 2004: Entered Italian market in 1999 and left Italy in 2002.: Entered Japanese market in 1970 and left Japan in 1998. Japan was the first country to have an International Restaurant. There is one at Kadena Air Base
.: There were Dunkin' Donuts outlets at Amsterdam Centraal Station, Utrecht, near the Amsterdam, Albert Cuyp Market and Amsterdam Schiphol Airport, among other locations.: There were 18 outlets in total in Warsaw
, Gdynia
, Cracow, Katowice
and Bytom
. All closed in 2002.: Low Sales In 2008, all the Dunkin' Donuts outlets in Turkey wer emptied, and Dunkin' Donuts left the Turkish market.: There were at least eight outlets in the UK: four in London; one at the Merry Hill Shopping Centre
; one in Glasgow; one in Aberdeen; one in Bangor, Northern Ireland; and one in Birmingham city centre. All were closed down because of low sales in 2002.
Doughnut
A doughnut or donut is a fried dough food and is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets...
and coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
retailer founded in 1950 by William Rosenberg
William Rosenberg
William Rosenberg was an American entrepreneur. He founded the Dunkin' Donuts franchise in 1950 in Quincy, Massachusetts. In 1946, Rosenberg founded Industrial Luncheon Services, a company that delivered meals and coffee break snacks to factory workers on the outskirts of Boston, Massachusetts...
in Quincy
Quincy, Massachusetts
Quincy is a city in Norfolk County, Massachusetts, United States. Its nicknames are "City of Presidents", "City of Legends", and "Birthplace of the American Dream". As a major part of Metropolitan Boston, Quincy is a member of Boston's Inner Core Committee for the Metropolitan Area Planning Council...
, Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
; it is now headquartered in Canton
Canton, Massachusetts
Canton is a town in Norfolk County, Massachusetts, United States. The population was 21,561 at the 2010 census. Canton is part of Greater Boston, about 15 miles southwest of downtown Boston.- History :...
. Despite originally focusing on doughnuts and other baked goods, over half of Dunkin' Donuts business today is in coffee, making it more of a competitor to Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
as opposed to traditional competitors Krispy Kreme
Krispy Kreme
Krispy Kreme is the name of an international chain of doughnut stores that was founded by Vernon Rudolph in 1937 in Winston-Salem, North Carolina. The parent company of Krispy Kreme is Krispy Kreme Doughnuts, Inc...
and Tim Hortons
Tim Hortons
Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in...
.
Corporate profile
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
, whose baked goods are usually prepared out of shop. Nearly all of Dunkin' Donuts restaurant are franchisee
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
owned and operated. Only 75 franchisees exist west of the Mississippi River, mostly in Arizona, Nevada, New Mexico, and Texas. Within their Northeast home base, however, Dunkin' Donuts is particularly dominant and can be found in many gas stations, supermarkets, mall and airport food courts, and Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
stores across the region.
Dunkin' Donuts, along with Baskin-Robbins
Baskin-Robbins
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are...
and To-Go Sandwiches, is co-owned by Dunkin' Brands Inc.
Dunkin' Brands
Dunkin' Brands Group, Inc. runs several chains of fast-food restaurants. It is headquartered in Canton, Massachusetts.-History:On December 12, 2005, Pernod Ricard, who had just taken control of Allied Domecq, announced plans to sell the Dunkin' Brands group...
(previously known as Allied Domecq Quick Service Restaurants, when it was a part of Allied Domecq
Allied Domecq
Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. It was once a FTSE 100 Index constituent but has been acquired by Pernod Ricard.-History:...
). Dunkin' Brands used to own the Togo's
Togo's
Togo's Eateries, Inc., is a chain of fast casual sandwich restaurants owned by Mainsail Partners. Its headquarters are in San Jose, California....
chain, but sold this in late 2007 to a private equity firm. Dunkin' Brands was owned by French beverage company, Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...
S.A. after it purchased Allied Domecq. They reached an agreement in December 2005 to sell the brand to a consortium of three private equity firms, Bain Capital
Bain Capital
Bain Capital LLC is a Boston-based private equity firm founded in 1984 by partners from the consulting firm Bain & Company. Originally conceived as an early-stage, growth-oriented investment fund, Bain Capital today manages approximately $65 billion in assets, and its strategies include private...
Partners, the Carlyle Group
Carlyle Group
The Carlyle Group is an American-based global asset management firm, specializing in private equity, based in Washington, D.C. The Carlyle Group operates in four business areas: corporate private equity, real assets, market strategies and fund-of-funds, through its AlpInvest subsidiary...
and Thomas H. Lee Partners
Thomas H. Lee Partners
Thomas H. Lee Partners is a private equity firm based in Boston, Massachusetts specializing in leveraged buyouts, growth capital, special situations, industry consolidations, and recapitalizations....
.
In the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Dunkin' Donuts is sometimes paired with Baskin-Robbins ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
shops. While such locations usually have two counters set up for each chain (much like the Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
/Tim Hortons
Tim Hortons
Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in...
co-branded
Co-branding
Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy...
locations), depending on business that day both products can be bought at the same counter (usually the Dunkin' counter), much like the Yum! Brands
Yum! Brands
Yum! Brands, Inc. or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and WingStreet restaurants worldwide....
stores.
The company's largest competitors include Krispy Kreme
Krispy Kreme
Krispy Kreme is the name of an international chain of doughnut stores that was founded by Vernon Rudolph in 1937 in Winston-Salem, North Carolina. The parent company of Krispy Kreme is Krispy Kreme Doughnuts, Inc...
donuts and Starbucks, as well as small locally owned donut shops. In Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and parts of the northern United States, Tim Hortons
Tim Hortons
Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in...
is a major competitor. Mister Donut
Mister Donut
Mister Donut is a fast food franchise founded in the United States in 1956. The primary offerings include donuts, coffee, muffins and pastries. After being acquired by Allied Lyons in 1990, most North American locations became Dunkin' Donuts. Today its main market is in Japan, where it has more...
had been its largest competitor in the United States before the company was bought by Dunkin' Donuts' parent company. The Mister Donut stores were rebranded as Dunkin' Donuts. Dunkin still controls the trademark rights to the Mister Donut trademark thru various new and amended older trademark registrations with the USPTO.
In 2005, Dunkin’ Donuts named three-time James Beard Foundation Award
James Beard Foundation Award
The James Beard Foundation Awards were established in 1990 and are often called "The Oscars of Food." Held on the first weekend in May, the Awards honor the finest chefs, restaurants, wine professionals, journalists, cookbook authors, restaurant designers, and other food professionals in the...
nominee Stan Frankenthaler as its first Executive Chef / Director of Culinary Development.
On December 10, 2008, Logan Bass was appointed Chief Executive Officer of Dunkin’ Brands. He also assumed the role of Dunkin’ Donuts President at the end of 2009.
In 2008, Dunkin' Donuts opened its first "green" store, in St. Petersburg, Florida. The restaurant is Leadership in Energy and Environmental Design (LEED) certified and includes programs like worm casting, water-efficient plumbing fixtures, and the usage of well water rather than potable water for all irrigation.
In 2010, Dunkin' Donuts' global system-wide sales were $6 billion.
In 2011, Dunkin' Donuts earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for the fifth year in a row.
May 4, 2011 Dunkin' Brands initiates $400 million IPO.
Products
Dunkin' Donuts has more than 1,000 donut varieties along with other products.- Baked Goods
- DonutsDoughnutA doughnut or donut is a fried dough food and is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets...
- FritterFritterA fritter is any kind of food coated in batter and deep fried. Although very similar to a doughnut it differs in the fact that it requires some base ingredient beyond the dough it is cooked with.-Anglo-American fritters:...
s - crullerCrullerA cruller, or twister, is a twisted and usually ring-shaped fried pastry. It is traditionally made of dough somewhat like that of a cake doughnut, often topped with plain powdered sugar; powdered sugar mixed with cinnamon; or icing...
s - biscuitBiscuitA biscuit is a baked, edible, and commonly flour-based product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations....
s - Munchkins
- BagelBagelA bagel is a bread product, traditionally shaped by hand into the form of a ring from yeasted wheat dough, roughly hand-sized, which is first boiled for a short time in water and then baked. The result is a dense, chewy, doughy interior with a browned and sometimes crisp exterior...
s - MuffinMuffinA muffin is an American English name for a type of quick bread that is baked in small portions. Many forms are somewhat like small cakes or cupcakes in shape, although they usually are not as sweet as cupcakes and generally lack frosting. Savory varieties, such as cornbread muffins, also exist...
s - Danish pastryDanish pastryDanish pastry is a sweet pastry which has become a specialty of Denmark and neighbouring Scandinavian countries and is popular throughout the industrialized world, although the form it takes can differ significantly from country to country...
- CookieCookieIn the United States and Canada, a cookie is a small, flat, baked treat, usually containing fat, flour, eggs and sugar. In most English-speaking countries outside North America, the most common word for this is biscuit; in many regions both terms are used, while in others the two words have...
s - BrownieChocolate brownieA chocolate brownie is a flat, baked square or bar introduced in the United States at the end of the nineteenth century and popularized in both the U.S. and Canada during the first half of the twentieth century. The brownie is sliced from a type of dense, rich chocolate cake, which is, in texture,...
s - Bagel Twists
- Donuts
- Breakfast sandwichBreakfast sandwichA breakfast sandwich is a sandwich served for breakfast at fast food restaurants and delis or bought as a fast ready to heat and eat sandwich from a store. Breakfast sandwiches can also be made from scratch in the home....
es - Hash browns
- Oven toasted items
- FlatbreadFlatbreadA flatbread is a simple bread made with flour, water, and salt and then thoroughly rolled into flattened dough. Many flatbreads are unleavened: made without yeast or sourdough culture: although some flatbread is made with yeast, such as pita bread....
sandwiches - Wake-Up Wraps
- Flatbread
- CoffeeCoffeeCoffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
beverages- Bulk Coffee
- EspressoEspressoEspresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....
, CappuccinoCappuccinoA cappuccino is an Italian coffee drink prepared with espresso, hot milk, and steamed-milk foam. The name comes from the Capuchin friars, referring to the colour of their habits.- Definition :...
, and LatteLatteA latte is a coffee drink made with espresso and steamed milk. Variants include replacing the coffee with another drink base such as masala chai, mate or matcha...
s - Iced Coffee
- Iced Lattes
- Latte Lite Espresso
- Turbo
- Other hot beverages
- Hot chocolateHot chocolateHot chocolate is a heated beverage typically consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and sugar...
- TeaTeaTea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
- Vanilla Chai
- Dunkaccino
- Hot chocolate
- Cold beverages
- CoolattaCoolattaCoolatta is a frozen drink served at Dunkin' Donuts stores since 1997.Coolattas can be made with coffee and cream or with fruit juice. The coffee flavors vary by store but can include French Vanilla, Caramel, Mocha, and Hazelnut. Fruit flavors include Strawberry, Tropicana Orange, Grape,...
s - Iced teaIced teaIced tea is a form of cold tea, often served in a glass with ice. It may or may not be sweetened. Iced tea is also a popular packaged drink. It can be mixed with flavored syrup, with common flavors including lemon, peach, raspberry, lime, passion fruit, and cherry...
s
- Coolatta
Dietary concerns
In August 2007, Dunkin' Donuts announced plans to greatly reduce trans fatTrans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....
s from its menu items by switching to a blend of palm
Palm oil
Palm oil, coconut oil and palm kernel oil are edible plant oils derived from the fruits of palm trees. Palm oil is extracted from the pulp of the fruit of the oil palm Elaeis guineensis; palm kernel oil is derived from the kernel of the oil palm and coconut oil is derived from the kernel of the...
, soybean, and cottonseed
Cottonseed oil
Cottonseed oil is a cooking oil extracted from the seeds of cotton plant of various species, mainly Gossypium hirsutum and Gossypium herbaceum...
oils. In addition to 400 US stores that took part in a four-month blind test, the low trans fat menu is available nationwide since October 18, 2007. International locations are expected to begin using the new oil within the next few years.
Dunkin’ Donuts has launched DDSMART, a healthy new menu. The new items are reduced in calories, fat, saturated fat, sugar or sodium by at least 25%.
Advertising
Dunkin' Donuts is well-known for their advertising which have become popular culturePopular culture
Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the...
references, especially in their home region of the northeastern United States
Northeastern United States
The Northeastern United States is a region of the United States as defined by the United States Census Bureau.-Composition:The region comprises nine states: the New England states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont; and the Mid-Atlantic states of New...
. As well as being featured in many films, the company has a close relationship with major sports teams, such as the Boston Red Sox
Boston Red Sox
The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since . The "Red Sox"...
and the New England Patriots
New England Patriots
The New England Patriots, commonly called the "Pats", are a professional football team based in the Greater Boston area, playing their home games in the town of Foxborough, Massachusetts at Gillette Stadium. The team is part of the East Division of the American Football Conference in the National...
, and makes new commercials at the start of each team's season for promotions. Dunkin’ Donuts also sponsors many other professional sports teams, including the Dallas Cowboys
Dallas Cowboys
The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...
, New York Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...
, New York Mets
New York Mets
The New York Mets are a professional baseball team based in the borough of Queens in New York City, New York. They belong to Major League Baseball's National League East Division. One of baseball's first expansion teams, the Mets were founded in 1962 to replace New York's departed National League...
, Tampa Bay Rays
Tampa Bay Rays
The Tampa Bay Rays are a Major League Baseball team based in St. Petersburg, Florida. The Rays are a member of the Eastern Division of MLB's American League. Since their inception in , the club has played at Tropicana Field...
and others.
Dunkin' Donuts's slogan is "America Runs On Dunkin'," despite the fact that most of its stores are concentrated on the east coast, with only one west-coast location (Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
). In March 2009, the company unveiled an alternate slogan, "You 'Kin Do It!", and launched a $100+ million ad campaign to promote it. The campaign, slated to run through 2009, includes radio, print and outdoor advertising, in addition to in-store point-of-purchase, special events, and sports marketing. Online marketing, often leveraging the Boston Red Sox and other New England icons, is also a significant campaign component.
The original Dunkin' Donuts slogan was Sounds Good, Tastes Even Better.
Commercials
- Dunkin' Donuts' "It's Worth the Trip" campaign, starring sleepy-eyed "Fred the BakerFred the BakerFred the Baker was a popular advertising character portrayed by actor Michael Vale in commercials for Dunkin' Donuts from 1982 to 1997. He was best known for his catchphrase "Time to make the donuts!" and the commercial that introduced the phrase was named one of the five best commercials of the...
" and featuring the catchphrase "Time to make the donuts", won honors from the Television Bureau of Advertising as one of the five best commercialsTelevision advertisementA television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
of the 1980s. Fred the Baker was played by actor Michael ValeMichael ValeMichael Vale was an American commercial actor famous for being the longtime sleepy-eyed mascot "Fred the Baker" for donut chain Dunkin' Donuts, with his famous catchphrase "Time to make the donuts." He was featured for 15 years until he retired in 1997, having done more than 1,300 television...
for over 15 years until his retirement in 1997. - Since Dunkin' Donuts changed their slogan in 2006 to "America Runs on Dunkin'," They Might Be GiantsThey Might Be GiantsThey Might Be Giants is an American alternative rock band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years Flansburgh and Linnell were frequently accompanied by a drum machine. In the early 1990s, TMBG became a full band. Currently, the members of TMBG are...
songs have been featured in an ongoing series of advertisements of Dunkin' Donuts new products to boost summer sales. In 2007, a series of Dunkin' Donuts commercials referred to the fictional language Fritalian (sometimes incorrectly spelled Fretalian) which would be a portmanteau of FrenchFrench languageFrench is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
and ItalianItalian languageItalian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...
: "Is it French? Or is it Italian?" sings a chorus of customers in an unnamed coffee shopCoffeehouseA coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...
with a long menu of non-English terms. "Perhaps Fritalian?" created by Hill, Holliday, Connors, CosmopulosHill HollidayHill, Holliday is an American advertising agency. It is part of the world's third largest advertising conglomerate, IPG.It was founded as Hill, Holliday, Connors, Cosmopulos, Inc., in 1968 in Boston, by founding partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday...
with the express intent to "poke fun at pretentious Starbucks-style coffee chains, with patrons attempting to order hard-to-pronounce lattes." The whole commercial was interpreted as a deliberate mocking of StarbucksStarbucksStarbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
. The commercials' punchline, "Delicious lattes from Dunkin' Donuts. You order them in English," has been a point of discussion with respect to the fact that latteLatteA latte is a coffee drink made with espresso and steamed milk. Variants include replacing the coffee with another drink base such as masala chai, mate or matcha...
s, cappuccinoCappuccinoA cappuccino is an Italian coffee drink prepared with espresso, hot milk, and steamed-milk foam. The name comes from the Capuchin friars, referring to the colour of their habits.- Definition :...
s, and espressoEspressoEspresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....
are borrowed wordsLoanwordA loanword is a word borrowed from a donor language and incorporated into a recipient language. By contrast, a calque or loan translation is a related concept where the meaning or idiom is borrowed rather than the lexical item itself. The word loanword is itself a calque of the German Lehnwort,...
from ItalianItalian languageItalian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...
which have no equivalency in English; the commercials, however, refer to the Starbucks ordering language itself, poking fun at words such as grande and venti." - Further commercials in 2007 more directly mocked Starbucks, with a customer ordering a "Large" and being chastised to use the term "Dieci;" with dieci being Italian for the number 1010 (number)10 is an even natural number following 9 and preceding 11.-In mathematics:Ten is a composite number, its proper divisors being , and...
while Starbucks' venti is Italian for the number 2020 (number)20 is the natural number following 19 and preceding 21. A group of twenty units may also be referred to as a score.-In mathematics:*20 is the basis for vigesimal number systems....
. - In 2007, John Goodman began doing voice over work for Dunkin' Donuts commercials.
- Rachael RayRachael RayRachael Domenica Ray is an American television personality, businesswoman, celebrity chef and author. She hosts the syndicated talk and lifestyle program Rachael Ray and three Food Network series, 30 Minute Meals, Rachael Ray's Tasty Travels and $40 a Day...
has starred in commercials for Dunkin Donuts since 2007. In May 2008, Dunkin Donuts removed a commercial from their website featuring Ray wearing a scarf with a black and white paisleyPaisley (design)Paisley or Paisley pattern is a droplet-shaped vegetable motif of Indian, Pakistani and Persian origin. The pattern is sometimes called "Persian pickles" by American traditionalists, especially quiltmakers,The Persian Pickle Club, Sandra Dallas. St. Martin's Press,...
floral design, in response to right-wingRight-wing politicsIn politics, Right, right-wing and rightist generally refer to support for a hierarchical society justified on the basis of an appeal to natural law or tradition. To varying degrees, the Right rejects the egalitarian objectives of left-wing politics, claiming that the imposition of equality is...
blogger / columnist Michelle MalkinMichelle MalkinMichelle Malkin is an American conservative blogger, political commentator, and author. Her weekly syndicated column appears in a number of newspapers and websites. She is a Fox News Channel contributor and has been a guest on MSNBC, C-SPAN, and national radio programs...
's claims that the scarf resembled the keffiyehKeffiyehThe keffiyeh/kufiya , also known as a ghutrah , ' , mashadah , shemagh or in Persian chafiye , Kurdish cemedanî and Turkish puşi, is a traditional Arab headdress fashioned from a square, usually cotton, scarf. It is typically worn by Arab men, as well as some Kurds...
worn by Yasser ArafatYasser ArafatMohammed Yasser Abdel Rahman Abdel Raouf Arafat al-Qudwa al-Husseini , popularly known as Yasser Arafat or by his kunya Abu Ammar , was a Palestinian leader and a Laureate of the Nobel Prize. He was Chairman of the Palestine Liberation Organization , President of the Palestinian National Authority...
and therefore a sign of support for terroristsTerrorismTerrorism is the systematic use of terror, especially as a means of coercion. In the international community, however, terrorism has no universally agreed, legally binding, criminal law definition...
. Dunkin Donuts pulled that commercial off the air, leading to more criticism of the company's perceived kowtowing to special interests. - Since 2005, Joey De LeonJoey de LeonJosé María Ramos de León, better known as Joey de Leon is a Filipino comedian, actor, and television presenter. He hosts the noontime variety show Eat Bulaga!. He is a member of the comedy trio Tito, Vic and Joey that has made several comedy movies and TV shows...
started endorsing Dunkin' Donuts PhilippinesPhilippinesThe Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
starring in funny commercials. - In January 2009, Dunkin' Donuts launched its "You Kin' Do It" campaign.
- A radio advertisement in 2010 featured fictional lawyer Bob "The Bulldozer" Phillips in a direct parody of real-life lawyer Jim "The Hammer" Shapiro.
Promotions
In early 2007, Dunkin' Donuts b Score! that featured tear-off game pieces on their coffeeCoffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
cups.
Easy Bake Oven, which is a product of Hasbro, created product recipes based on Dunkin' Donuts products.
In 2007, Dunkin' created a promotional campaign centered around a coffee cup named Joe Dunkin. Videos were created for the Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...
and Mets
New York Mets
The New York Mets are a professional baseball team based in the borough of Queens in New York City, New York. They belong to Major League Baseball's National League East Division. One of baseball's first expansion teams, the Mets were founded in 1962 to replace New York's departed National League...
in which he tried out for the team, the New York football Giants
New York Giants
The New York Giants are a professional American football team based in East Rutherford, New Jersey, representing the New York City metropolitan area. The Giants are currently members of the Eastern Division of the National Football Conference in the National Football League...
in which he was the kicker
Placekicker
Placekicker, or simply kicker , is the title of the player in American and Canadian football who is responsible for the kicking duties of field goals, extra points...
, the Jets
New York Jets
The New York Jets are a professional football team headquartered in Florham Park, New Jersey, representing the New York metropolitan area. The team is a member of the Eastern Division of the American Football Conference in the National Football League...
in which he played a Joe Namath
Joe Namath
Joseph William "Joe" Namath , nicknamed "Broadway Joe" or "Joe Willie", is a former American football quarterback. He played college football for the University of Alabama under coach Paul "Bear" Bryant and his assistant, Howard Schnellenberger, from 1962–1964, and professional football in the...
parody named Off Broadway Joe Dunkin, and the Nets
New Jersey Nets
The New Jersey Nets are a professional basketball team based in Newark, New Jersey. They are members of the Atlantic Division of the Eastern Conference in the National Basketball Association...
in which he played a potential draft pick who performed rap
Rapping
Rapping refers to "spoken or chanted rhyming lyrics". The art form can be broken down into different components, as in the book How to Rap where it is separated into “content”, “flow” , and “delivery”...
solos about Dunkin products.
In 2008, as a response to Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
closing their stores for three hours on February 26, Dunkin' Donuts locations offered a 99 cent latte, cappuccino, and espresso promotion from 1–10 pm.
In 2009 and 2010, there was a campaign for people to "Create Dunkin's Next Donut". In 2009, Jeff Hager of Hoover, Alabama
Hoover, Alabama
Hoover is a city in Jefferson and Shelby Counties in north central Alabama, in the United States. The largest suburb of Birmingham, the population of the city was 62,742 as of the 2000 census and 81,619 in the 2010 census. Hoover is part of the Birmingham-Hoover, AL MSA and is also included in the...
was selected for his glazed sour cream cake donut, topped with chopped Heath Bar
Heath bar
The Heath bar is an American candy bar made of toffee, marketed by L.S. Heath beginning in 1928, subsequently by Leaf, Inc., and since 1996 by Hershey....
, titled "Toffee For Your Coffee". The 2010 winner was Rachel Davis of Sharon, Massachusetts
Sharon, Massachusetts
Sharon is a town in Norfolk County, Massachusetts, United States. The population was 17,612 at the 2010 census. Sharon is part of Greater Boston, about 17 miles southwest of downtown Boston....
, selected for “Monkey See Monkey Donut,” a bananas foster-filled donut with chocolate icing, topped with Reese's Peanut Butter Cups shavings. Both won a check for $12,000 and their donuts were available in Dunkin’ Donuts locations for a limited time.
In 2010, Dunkin' Donuts launched a campaign called "Caught Cold" starring NBA All-Star spokesman Ray Allen
Ray Allen
Walter Ray Allen is an American professional basketball player who is currently playing for the Boston Celtics in the National Basketball Association. He has played professionally for the Milwaukee Bucks, Seattle SuperSonics, and the Boston Celtics; and collegiately for the University of...
, which rewarded Boston Celtics
Boston Celtics
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which...
fans caught drinking Dunkin' Donuts iced coffee with game tickets.
In April 2011, Dunkin' Donuts launched a new donut and special cake in honor of the wedding of Prince William and Catherine Middleton
Wedding of Prince William and Catherine Middleton
The wedding of Prince William, Duke of Cambridge, and Catherine Middleton took place on 29 April 2011 at Westminster Abbey in London. Prince William, the eldest son of Charles, Prince of Wales, first met Catherine Middleton in 2001, when both were studying at the University of St Andrews. Their...
in England on April 29, 2011.
Website
In April 2011, Dunkin' Donuts added a feature to their website which allows travelers to find Dunkin' Donuts stores along the routes of their road trips.Sponsorship
- The Dunkin' Donuts CenterDunkin' Donuts CenterThe Dunkin' Donuts Center , is an indoor arena, located in downtown Providence, Rhode Island, United States...
in Providence, Rhode IslandProvidence, Rhode IslandProvidence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...
is the former Providence Civic Center. It is the home arena for the American Hockey LeagueAmerican Hockey LeagueThe American Hockey League is a 30-team professional ice hockey league based in the United States and Canada that serves as the primary developmental circuit for the National Hockey League...
Providence BruinsProvidence BruinsThe Providence Bruins are an ice hockey team in the American Hockey League, and are the primary development team for the NHL's Boston Bruins. They play in Providence, Rhode Island at the Dunkin' Donuts Center.-History:...
and the home basketballBasketballBasketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...
court for the Big East ConferenceBig East ConferenceThe Big East Conference is a collegiate athletics conference consisting of sixteen universities in the eastern half of the United States. The conference's 17 members participate in 24 NCAA sports...
Providence CollegeProvidence CollegeProvidence College is a private, coeducational, Catholic university located about two miles west of downtown Providence, Rhode Island, United States, the state's capital city. With a 2010–2011 enrollment of 3,850 undergraduate students and 735 graduate students, the College specializes in academic...
Friars.
Slogans
- Only at Dunkin' Donuts (1950-March 31, 1991)
- The Place for Donuts and Coffee (1950–1964, secondary)
- America's Favorite Donut and Coffee Shoppe (1964–1967, secondary)
- America's Favorite Donut Shoppe (1967–1968, secondary)
- America's Donut Shoppe (1968–1973, secondary)
- America's Dunkin' (1973–1976, secondary)
- Always Dunkin' (1976–1979, secondary)
- It's Worth the Trip (1979–1990, secondary) (1997–1999, primary)
- You Can't Get Better Tasting Coffee (date uncertain)
- You're Dunkin' (1980–1993, secondary)
- You're Still Dunkin' (1993–1997, secondary)
- Just the Thing (2000s)
- America Runs on Dunkin' (since 2007)
Logos
One early logo that Dunkin' Donuts registered with the USPTOUnited States Patent and Trademark Office
The United States Patent and Trademark Office is an agency in the United States Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.The USPTO is based in Alexandria, Virginia,...
was for a drawing and word logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
depicting what can be described as a "doughnut man", a figure with a doughnut for a head holding a coffee cup and wearing an apron with the company name emblazoned on it. According to the Trademark Office TESS data base, the logo was first applied for on June 23, 1958 and was registered on May 23, 1961 and put into use on July 1, 1954.
Before that a script version of their name, Dunkin' Donuts was filed on March 31, 1955 and registered on February 2, 1960. It was subsequently cancelled because of Section 8. It was later reinstated, as a trademark upon Section 8 was acceptance on July 3, 2001. The stylized word mark is owned by DD IP Holder LLC
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...
.
Criticism
Dunkin' Donuts has come under fire from some of its franchisees for allegedly strong-arming them out of business at large financial losses. Dunkin' Donuts has sued franchise owners 154 times since 2006. Over the same stretch of time, McDonald'sMcDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
was involved in five lawsuits. Subway
Subway (restaurant)
Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...
, a company that has four times the number of locations as Dunkin' Donuts, sued its franchises 12 times. (However, these figures do not include arbitrations, which both Subway and McDonald's use extensively in bringing legal claims against their franchisees.) Franchisees allege that the company's larger business strategy requires multi-unit franchisees who have ample capital and can open numerous stores rapidly to compete with Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
.
In May 2010, Dunkin' Donuts corporate was criticized for advertising "Free Iced Coffee Day" on its national Facebook page, which only took place in 2000 cities. Because of the limited scope of the promotion, many customers became dissatisfied with the lack of free iced coffee and vented their anger on the Dunkin' Donuts Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
page.
Global locations
: (As Dunkin' Donuts and as Café Donuts, with some different doughnuts and coffees added to the menu) (Only Quebec, at present) (2006) (2008) (2006): Kadena Air Base in Okinawa (1996) (1981) (1995–1999, 2010-) (2008) (Because of trademark issues, the brand used is Dunkin' Coffee)
Planned expansions:
Dunkin' Donuts is planning to expand its number of stores to 15,000 by 2020.
DD plans to open 100 new stores in Taiwan over the next 10 years. After reopening in Russia, the company expects to open up in Ukraine. Signed agreement with Jubilant FoodWorks
Jubilant FoodWorks
Jubilant FoodWorks Ltd is a Indian company based in Noida which runs the Domino's Pizza chain in India. The company is a part of the Jubilant Bhartia Group and owns the exclusive franchisee rights for Domino’s Pizza in India, Nepal, Bangladesh and Sri Lanka...
for a joint venture to set up stores in India.: DD returns to Brazil at the end of 2011. It is expected a new DD store to be opened in the Plaza Itavuvu Mall, a new shopping center in the city of Sorocaba, São Paulo state. Opening: December 2011. Website: Plaza Itavuvu Mall
Countries formerly with DD locations:
: Brisbane, Queensland,Australia - Closed due to poor Sales in 2001: Formerly in Argentina in the early '90s, closed around 1996.: As Café Donuts, with some different doughnuts and coffees added to the menu (Guantanamo Bay Naval Base): Left Greece in 2009. (All closed): There were at least two outlets in Dublin. Both closed by 2002. Also one in Cork. Also one in Limerick in 1997, closed by 1999.: Dunkin Donuts had outlets in Jerusalem But closed in 2004: Entered Italian market in 1999 and left Italy in 2002.: Entered Japanese market in 1970 and left Japan in 1998. Japan was the first country to have an International Restaurant. There is one at Kadena Air Base
Kadena Air Base
, is a United States Air Force base in the towns of Kadena and Chatan and the city of Okinawa, in Okinawa Prefecture, Japan. Kadena Air Base is the hub of U.S. airpower in the Pacific, and home to the USAF's 18th Wing and a variety of associate units.-Units:The 18th Wing is the host unit at Kadena...
.: There were Dunkin' Donuts outlets at Amsterdam Centraal Station, Utrecht, near the Amsterdam, Albert Cuyp Market and Amsterdam Schiphol Airport, among other locations.: There were 18 outlets in total in Warsaw
Warsaw
Warsaw is the capital and largest city of Poland. It is located on the Vistula River, roughly from the Baltic Sea and from the Carpathian Mountains. Its population in 2010 was estimated at 1,716,855 residents with a greater metropolitan area of 2,631,902 residents, making Warsaw the 10th most...
, Gdynia
Gdynia
Gdynia is a city in the Pomeranian Voivodeship of Poland and an important seaport of Gdańsk Bay on the south coast of the Baltic Sea.Located in Kashubia in Eastern Pomerania, Gdynia is part of a conurbation with the spa town of Sopot, the city of Gdańsk and suburban communities, which together...
, Cracow, Katowice
Katowice
Katowice is a city in Silesia in southern Poland, on the Kłodnica and Rawa rivers . Katowice is located in the Silesian Highlands, about north of the Silesian Beskids and about southeast of the Sudetes Mountains.It is the central district of the Upper Silesian Metropolis, with a population of 2...
and Bytom
Bytom
Bytom is a city in Silesia in southern Poland, near Katowice. The central-western district of the Upper Silesian Metropolitan Union - metropolis with the population of 2 millions. Bytom is located in the Silesian Highlands, on the Bytomka river .The city belongs to the Silesian Voivodeship since...
. All closed in 2002.: Low Sales In 2008, all the Dunkin' Donuts outlets in Turkey wer emptied, and Dunkin' Donuts left the Turkish market.: There were at least eight outlets in the UK: four in London; one at the Merry Hill Shopping Centre
Merry Hill Shopping Centre
Westfield Merry Hill is a shopping centre in Brierley Hill near Dudley, West Midlands, England. It was developed between 1985 and 1990, with several expansion and renovation projects taking place since. The original developers and owners were Richardson Developments but the Centre has had a number...
; one in Glasgow; one in Aberdeen; one in Bangor, Northern Ireland; and one in Birmingham city centre. All were closed down because of low sales in 2002.
Competitors
- Caribou CoffeeCaribou CoffeeCaribou Coffee Company is a specialty coffee and espresso retailer, the second largest in the United States after Starbucks. Caribou sells coffee, tea, and bakery goods in 415 company-owned coffeehouses in 16 states and the District of Columbia, as well as 126 franchise locations worldwide.-...
- Costa CoffeeCosta CoffeeCosta Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...
- Honey Dew DonutsHoney Dew DonutsHoney Dew Donuts is a Massachusetts-based franchise selling donuts and other breakfast foods.-History:Honey Dew Donuts was founded by Richard J. Bowen in Mansfield, Massachusetts in 1973. His aim was to create a dry and affordable donut that appealed to the hard working New Englander. Today these...
in New EnglandNew EnglandNew England is a region in the northeastern corner of the United States consisting of the six states of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut... - Big Apple Donuts and CoffeeBig Apple Donuts and CoffeeBig Apple Donuts & Coffee is a cafe retailer in Malaysia specializing in donuts and coffee. The company is owned and managed by Big Apple Interasia. Big Apple Donuts & Coffee opened its first outlet and began trading in 2007...
in Malaysia, ThailandThailandThailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, IndonesiaIndonesiaIndonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
and ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture... - J.CO Donuts & CoffeeJ.CO DonutsJ.CO Donuts & Coffee is a cafe retailer in Indonesia specializing in donuts frozen yogurt and coffee. The company is owned and managed by Johnny Andrean Group. J.CO Donuts & Coffee began trading in 2005.-Business growth:...
mainly in IndonesiaIndonesiaIndonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an... - Krispy KremeKrispy KremeKrispy Kreme is the name of an international chain of doughnut stores that was founded by Vernon Rudolph in 1937 in Winston-Salem, North Carolina. The parent company of Krispy Kreme is Krispy Kreme Doughnuts, Inc...
- Happy Haus
- Mister DonutMister DonutMister Donut is a fast food franchise founded in the United States in 1956. The primary offerings include donuts, coffee, muffins and pastries. After being acquired by Allied Lyons in 1990, most North American locations became Dunkin' Donuts. Today its main market is in Japan, where it has more...
- New England CoffeeNew England CoffeeNew England Coffee is New England’s largest independent specialty coffee roaster. Founded in 1916 by Menelaos Kaloyanides, George Kaloyanides and Megaklis Papadopoulos in Boston, Massachusetts, New England Coffee is currently owned and operated by a third generation of the Kaloyanides and Dostou...
- StarbucksStarbucksStarbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
- The Whole DonutThe Whole DonutThe Whole Donut is a Franchise Company of donuts and coffee founded in 1955 in Hartford, Connecticut.-History:The Whole Donut was founded in 1955 in Hartford, CT....
in New England - Tim HortonsTim HortonsTim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in...
- Country StyleCountry StyleCountry Style, formerly Country Style Donuts, is a chain of coffee shops operating primarily in the Canadian province of Ontario , which serves donuts, soup, sandwiches, salads, and coffee. The chain is based in Richmond Hill, Ontario.-Organization:In January 2006, there were 120 "traditional"...