The Eurobest European Advertising Festival is an annual event which celebrates and rewards creative excellence in advertising and related fields in Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

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The first Festival took place in Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

, Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

, in December 2008, based on the Eurobest Awards, which were launched in 1988. It is now held in a different host city each year. In 2009, it took place in November at the Beurs van Berlage in Amsterdam

Amsterdam

Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

, the Netherlands

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

. In 2010, it takes place between 7 and 8 December in Hamburg

Hamburg

-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

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The Festival is organised by the Cannes Lions International Advertising Festival

Cannes Lions International Advertising Festival

The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...

, owned by British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 publisher and conference organiser EMAP plc.

The Awards

Started in 1988, the Eurobest Awards is one of the top awards for Europe's creative advertising industry. It currently has 13 entry sections, after PR and Mobile were added in 2010 to the existing sections of TV/Cinema, Print, Outdoor, Direct, Sales Promotion, Media, Interactive, Radio, Design, Craft and Integrated.

Every year, all the work entered into the Awards is judged at the Eurobest Festival by panels of expert, high-profile jurors. They decide on an initial shortlist and then on which pieces should earn Grand Prix, Gold, Silver and Bronze trophies.

Winners are revealed each year at the Eurobest Awards Ceremony, which concludes the Festival. This year, the ceremony takes place at the Curio-Haus in Hamburg on 8 December.

The Festival

Through a programme of seminars, workshops and events, the Eurobest Festival aims to engage the European creative community on the industry's most pertinent issues. The sessions provide space for the industry to debate and be inspired by the latest thinking. They attract the continent’s community of art directors, copywriters, media agency executives, clients, account managers, agency heads, producers and directors.

In 2009, speakers at the event included creatives from Taxi

TAXI (advertising agency)

TAXI is a marketing communications company that was founded, in 1992, in Montreal. TAXI is wholly owned subsidiary of Y&R Brands, which is owned by London based WPP. The company has five locations in Canada, one in the United States and one in Europe...

, Crispin Porter + Bogusky

Crispin Porter + Bogusky

Crispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...

, Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, Adidas

Adidas

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

, 180 Amsterdam, Microsoft Advertising

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Tribal DDB

Tribal DDB

Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand....

, Wieden + Kennedy, Glue, Spotify

Spotify

Spotify is a Swedish-founded, UK-headquartered DRM-based music streaming service offering streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal. Launched in October 2008 by Swedish startup Spotify AB, the service had...

, Leo Burnett

Leo Burnett

Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....

, Naked, Hyper Island, AKQA

AKQA

AKQA is a creative agency specializing in interactive marketing. The privately held company has offices in London, San Francisco, New York, Washington D.C, Amsterdam, Berlin, Shanghai and San Salvador, totally roughly 1,000 full-time employees.-Philosophy:...

, McDonalds and Wired

Wired (magazine)

Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...

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For 2010, speakers include Bob Greenberg (R/GA

R/GA

R/GA Media Group Inc. is an advertising agency headquartered in New York — with additional offices in San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, and Stockholm. The agency is part of the Interpublic Group of Companies , one of four global advertising holding companies...

 Global Chief Creative Officer), Jonathan Harries

Jonathan Harries

Jonathan Harries is vice chairman and global chief creative officer of Draftfcb, one of the world's largest global advertising agency networks with 9,500 employees across 95 countries...

 (Draftfcb Global Chief Creative Officer), James Hilton (AKQA Chief Creative Officer), Linus Karlsson (Mother

Mother Advertising

- Mother Advertising is an advertising agency with offices in London, New York and Buenos Aires. Mother London is the UK’s largest independent advertising agency . The agency's philosophy is "To make great work, have fun and make money...

 Executive Creative Director), Filip Nilsson (Forsman & Bodenfors Executive Creative Director), Marcello Serpa (AlmapBBDO Chief Creative Officer) and Fernando Vega Olmos (JWT

JWT

JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...

Creative Chairman of Continental Europe and Latam).

Young Creatives Competition

The Young Creatives competition provides an opportunity for young advertising and media talent (no older than 28 years) from the region to demonstrate their skills.

Teams of between two and four competitors have 48 hours to create an integrated advertising campaign for a charity or non-profit organisation.