News media and the Vietnam War
Encyclopedia
Ap Bac
In January 1963, South Vietnamese forces engaged the communists at the Battle of Ap BacBattle of Ap Bac
The Battle of Ap Bac was a major battle fought on January 3, 1963, during the Vietnam War. It was fought in Dinh Tuong Province , South Vietnam. On December 28, 1962, U.S...
. The reporting of what became a debacle for the South Vietnamese military and the condemnation heaped upon it by the Western press became a cause celebre at the time. Both the U.S. mission and Washington condemned the reports and questioned the motives of the correspondents involved. The Kennedy administration then went on the offensive, bombarding news editors in the U.S. with complaints concerning the accuracy of the reporting of the Saigon press corps. This chain of events led to the interesting conundrum of American periodicals attacking the accuracy of their own on-the-spot reporters. The correspondents, however, did not question the black and white assumptions of the time that the war was a part of the larger struggle between the free world and totalitarianism or whether the war was beyond America's ability to win. They perceived their issues with the Saigon government as a conflict over tactics, not principles - Diem's government and military were hindering a positive solution to the problem. According to the reporters, the solution was for the U.S. to either get rid of Diem or take over direct control of the war itself.
Although the U.S. mission was irate over the reporting of the battle, even the U.S. Public Information Office (PIO) in Saigon had to admit that, working from partial information on an emotional subject, the reporting was "two-thirds accurate" and that the correspondents had done quite respectably. Ap Bac and the controversy surrounding it, however, marked a permanent divide in the relations between the official U.S. position and the news media in Vietnam. Before the battle, the media had criticized Diem and argued for more U.S. control of the war, but they were still agreeable to the position of the diplomats and the U.S. military assistance command. After it, correspondents became steadily more convinced that they (and, by extension, the American people) were being lied to and withdrew, embittered, into their own community.
Buddhist Crisis
This situation was only exacerbated during the Buddhist CrisisBuddhist crisis
The Buddhist crisis was a period of political and religious tension in South Vietnam from May 1963 to November 1963 characterized by a series of repressive acts by the South Vietnamese government and a campaign of civil resistance, led mainly by Buddhist monks....
of May 1963, when the Diem government considered the foreign press as its enemy and was unwilling to communicate its side of the story effectively. While the top levels of the U.S. mission in Saigon were inordinately closemouthed around reporters during the period, others, especially those who disagreed with the policy of supporting Diem, were not. They leaked information from discussions with Diem to the press, embarrassing him and thwarting the embassy's vigorous efforts to win an end to the anti-Buddhist repressions. Once again, however, despite occasional factual errors and conflict between the press and the embassy, most of the news commentaries were reasonably accurate. The U.S. Army's official history of military-media relations reported that "Although marred at times by rhetoric and mistaken facts, they often probed to the heart of the crisis." During the Buddhist Crisis the number of correspondents in South Vietnam swelled from an original nucleus of eight to a contingent of over 60.
By 1964 the leadership of both the U.S. and South Vietnam had changed hands. President John F. Kennedy
John F. Kennedy
John Fitzgerald "Jack" Kennedy , often referred to by his initials JFK, was the 35th President of the United States, serving from 1961 until his assassination in 1963....
had been felled by an assassin's bullets and Diem had been murdered during a U.S.-backed military coup. Instead of paving the way for political stability, however, Diem's demise only unleashed a maelstrom of political unrest. Coup followed coup as South Vietnamese generals vied for power. There were seven governments in Saigon during 1964 - three between 16 August and 3 September alone. The war in South Vietnam ground on and the communists were making serious headway. Following the recommendations of an internal report, the new U.S. headquarters, the Military Assistance Command, Vietnam
Military Assistance Command, Vietnam
The U.S. Military Assistance Command, Vietnam, MACV, , was the United States' unified command structure for all of its military forces in South Vietnam during the Vietnam War.-History:...
(MACV), made the decision that since news correspondents were "thoroughly knowledgeable" about the war, its Joint United States Public Affairs Office (JUSPAO) would attempt to woo reporters by providing them with "up to date, factual information on current operations and policies."
Problems
Although Operation Candor was a welcome relief for correspondents, it did not halt the media's dubiousness concerning the efficacy of the Saigon government or further American involvement with it. Reporters had also become quite aware that all sides (the South Vietnamese and American governments, the U.S. mission, MACV, the Buddhists, and the communists) were trying to manipulate them. It did not help matters that JUSPAO was also MACV's propaganda arm, a fact that was well known to news correspondents. The American public was also dissatisfied with the course of events in Vietnam. A January 1965 Gallup poll indicated that two out of three Americans agreed that the country would never form a stable government and that four out of five Americans felt that the communists were winning. Few, however, wanted a unilateral U.S. withdrawal and 50 percent believed that the U.S. was obliged to defend independent nations from communist aggression.At this early stage of the war (and continuing to its end) the South Vietnamese people themselves were viewed by the media with the condescension, contempt, and disdain that characterized the American attitude toward them. The media exhibited the "Cold War myopia, ethnocentrism, cultural bias, and racism embedded in American ideology." American journalists arrived in Vietnam with almost no knowledge of its culture, history, society, or language, nor did they attempt to learn. This was due in part to the short 6-12 month period most newspeople spent on rotation in South Vietnam, providing little incentive for reporters to learn the language. Although the U.S. Department of Defense
United States Department of Defense
The United States Department of Defense is the U.S...
offered a brief introductory course for journalists on the history and culture of Vietnam, few attended it. Meanwhile, none of the networks trained their correspondents to understand military matters.
Although the "pacification" of South Vietnam's villages was the continuously touted supreme goal of the Saigon government, the U.S. Mission, MACV, and the media, there was little real discussion within the media as to why it was so difficult to convince the Vietnamese peasant to join the side of the Saigon government.
As for the armed forces of the North Vietnamese and National Front for the Liberation of South Vietnam
National Front for the Liberation of South Vietnam
The Vietcong , or National Liberation Front , was a political organization and army in South Vietnam and Cambodia that fought the United States and South Vietnamese governments during the Vietnam War . It had both guerrilla and regular army units, as well as a network of cadres who organized...
(NLF), American readers rarely encountered the argument that the communists were waging a war of reunification rather than "a campaign to further the interests of a communist conspiracy masterminded by the People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
and the Soviet Union." The domino theory
Domino theory
The domino theory was a reason for war during the 1950s to 1980s, promoted at times by the government of the United States, that speculated that if one state in a region came under the influence of communism, then the surrounding countries would follow in a domino effect...
was utilized to justify the American intervention in order to prevent regional domination by China, overlooking centuries of hostility between the Vietnamese and the Chinese. Throughout the war communist troops were continuously portrayed as "brutal, cruel, fanatic, sinister, untrustworthy, and warlike". Most depictions of [them] employed hateful imagery or reinforced racial stereotypes of the era associated with Asians." Asian stereotypes extended to the American soldiers' view of their South Vietnamese allies too; most effectively never met a South Vietnamese soldier or really knew the farmer and peasant in the field. The media went so far as to follow the lead of the American military by refusing to refer to communist forces by their correct titles. NLF forces were referred to by the term Viet Cong (despite its wide usage, "Viet Cong", which means "Vietnamese Communist", is considered pejorative ) and northern troops of the People's Army of Vietnam as the North Vietnamese Army, or NVA.
Escalation, 1965–1967
From 40 in 1964, the press corps in South Vietnam had grown to 282 by January 1966. By August that number had jumped to 419. Of the 282 at the beginning of the year, only 110 were Americans. 67 were South Vietnamese, 26 Japanese, 24 British, 13 Korean, 11 French, and seven German. Of the Americans present, 72 were more than thirty-one years old, and 60 of them were over the age of thirty-six. The same was true of the 143 non-Americans. Correspondents with valid accreditations had to show their credentials in order to receive a card that gave them access to military transportation and facilities. All other correspondents had to present a letter from their editors stating that they represented a bona-fide newsgathering organization which would take responsibility for their conduct. Freelance correspondents were required to produce a letter from one of their clients affirming that agency's willingness to purchase their work.The U.S. Mission and MACV also installed an "information czar", the U.S. Mission's Minister-Counselor for Public Affairs, Barry Zorthian
Barry Zorthian
Barry Zorthian was an American diplomat, most notably press officer for years during the Vietnam war, media executive and lobbyist. "By his own reckoning, Zorthian was the last surviving member of the original cadre of U.S...
, to advise Westmoreland on public affairs matters and who had theoretical responsibility under the ambassador for the development of all information policy. He maintained liaison between the embassy, MACV, and the press; publicized information to refute erroneous and misleading news stories; and sought to assist the Saigon correspondents in covering the side of the war most favorable to the policies of the U.S. government. Zorthian possessed both experience with the media and a great deal of patience and tact while maintaining reasonably good relations with the press corps. Media correspondents were invited to attend nightly MACV briefings covering the day's events that became known as the "Five O'Clock Follies", most correspondents considering these briefings to be a waste of time. The Saigon bureau chiefs were also often invited to closed sessions at which presentations would be made by a briefing officer, the CIA station chief, or an official from the embassy who would present background or off-the-record information on upcoming military operations or Vietnamese political events.
According to Daniel Hallin, the dramatic structure of the uncensored "living room war" as reported during 1965–1967 remained simple and traditional: "the forces of good were locked in battle once again with the forces of evil. What began to change in 1967...was the conviction that the forces of good would inevitably prevail." During late 1967 MACV had also begun to disregard the decision it had made at the Honolulu Conference that the military should leave the justification of the war to elected officials in Washington. The military found itself drawn progressively into politics, to the point that it had become as involved in "selling" the war to the American public as the political appointees it served. This change would have far-reaching detrimental effects.
Tet, 1968
Although admittance to North Vietnam by western correspondents was difficult, it was not impossible, especially when the northern authorities (who heavily oversaw and restricted any such visit) saw an advantage in the situation. During a bombing halt in December 1966, Harrison F. Salisbury of the New York Times, became the first correspondent from a major U.S. newspaper to go to North Vietnam. His reporting of the bombing damage to civilian targets forced the Pentagon to admit that accidents and "collateral damage" had occurred during the bombing campaign. For his effort, Salisbury received heavy condemnation and criticism from his peers, the administration, and the Pentagon. Other correspondents who later made the journey to North Vietnam included Mary McCarthy, Anthony Lewis, and Michael McLear from the Canadian Broadcasting CorporationCanadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...
and R. K. Karanjia from India, while Agence France Presse maintained a bureau there throughout the war.
The highly dangerous task of reporting with the NLF and North Vietnamese forces in the South was left to Wilfred Burchett
Wilfred Burchett
Wilfred Graham Burchett was an Australian journalist known for his reporting of conflicts in Asia and his Communist sympathies...
, an Australian who had begun reporting on the war in 1963. He free-lanced for the Japanese Mainichi group, the British communist daily The Morning Star
The Morning Star
The Morning Star is a left wing British daily tabloid newspaper with a focus on social and trade union issues. Articles and comment columns are contributed by writers from socialist, social democratic, green and religious perspectives....
, and the American National Guardian. Burchett made no pretense of his communist sympathies, but his reporting of communist schools, arsenals, hospitals, administrative structure, and logistics made what Phillip Knightley called "intriguing reading." Because he reported from the Communist side, Burchett was regarded by many in Australia as a traitor and was persona non grata with the Australian government - yet he also possessed extraordinary information. He was later joined by Madeline Riffaud of the French communist newspaper L'Humanité
L'Humanité
L'Humanité , formerly the daily newspaper linked to the French Communist Party , was founded in 1904 by Jean Jaurès, a leader of the French Section of the Workers' International...
.
Significantly, a study undertaken by George Bayley into coverage provided from 1965 to 1970 by the three major American television networks (ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
) found that just 3% of coverage recorded the "enemy" viewpoint.
Withdrawal, 1969–1973
On 3 November 1969 President Richard M. Nixon made a televised speech laying out his policy toward Vietnam. He promised to continue to support the South Vietnamese government (through Vietnamization) and held out a plan for the withdrawal of American combat troops. This "silent majority" speech, not the Tet Offensive, marked the real watershed of the American involvement. In it, Nixon permanently altered the nature of the issue. "No longer was the question whether the United States was going to get out, but rather how and how fast." Nixon's policy toward the media was to reduce as far as possible the American public's interest in and knowledge of the war in Vietnam. He began by sharply limiting the press's access to information within Vietnam itself.Changes
The peace talks in Paris, the viability of South Vietnam, of its military and its government, and its effect on American disengagement, became the prime stories during this period for the news media. The reportage of the Tet/Khe Sanh period had been unique, and after it was over reportage settled back into its normal routines. According to Clarence Wyatt, the American disengagement was:like watching a film running backward. American troops were leaving, until there were only a handful of advisers left. The communists were once again on the advance, spreading their influence closer and closer to the major cities. The South Vietnamese military was once again on the defensive, and the leadership of the nation was isolated and increasingly paranoid...Nixon's goal, like Kennedy's, was for the press to have nothing to report.
Television's image of the war, however, had been permanently altered: the "guts and glory" image of the pre-Tet period was gone forever.
For the most part television remained a follower rather than a leader. According to Daniel Hallin, It was not until the collapse of consensus was well under way that coverage began to turn around; and when it did turn, it only turned so far. The later years of Vietnam were "a remarkable testimony to the restraining power of the routines and ideology of objective journalism...'advocacy journalism' made no real inroads into network television."
As the American commitment waned there was an increasing media emphasis on Vietnamization, the South Vietnamese government, and casualties - both American and Vietnamese. There was also increasing coverage of the collapse of morale, interracial tensions, drug abuse, and disciplinary problems among American troops. These stories increased in number as U.S. soldiers "began to worry about being the last casualty in the lame-duck war." The U.S. military resented the attention and at first refused to believe that the problems were as bad as correspondents portrayed them. The media demonstrated, however, "that the best reporters, by virtue of their many contacts, had a better grasp of the war's unmanageable human element than the policy makers supposedly in control."
The next "big story" to come out of Vietnam occurred in May 1969 with the Battle of Hamburger Hill
Battle of Hamburger Hill
The Battle of Hamburger Hill was a battle of the Vietnam War which was fought by the United States and South Vietnam against North Vietnamese forces from May 10–20, 1969. Although the heavily fortified Hill 937 was of little strategic value, U.S. command ordered its capture by a frontal assault,...
(Dong Ap Bia or Hill 937). The high number of American casualties (70 dead and 372 wounded) produced an unusual burst of explicit questioning of military tactics from correspondents in the field and from Congressmen in Washington. After the battle's conclusion, major battles of attrition involving American ground forces became rare - as did commentaries from correspondents like those surrounding Hamburger Hill.
Internal Revenue Service
The Internal Revenue Service is the revenue service of the United States federal government. The agency is a bureau of the Department of the Treasury, and is under the immediate direction of the Commissioner of Internal Revenue...
audits, Justice Department
United States Department of Justice
The United States Department of Justice , is the United States federal executive department responsible for the enforcement of the law and administration of justice, equivalent to the justice or interior ministries of other countries.The Department is led by the Attorney General, who is nominated...
antitrust lawsuits against major television networks and newspapers that could be accused of monopolistic business practices, and the monitoring incidents of "unfairness" by television broadcasters that would be turned over to the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
for possible legal action.
Last years
As the war lengthened and the withdrawals continued, the two sides became more and more antagonistic toward one another and they battled constantly over the issues of combat refusals and the drug and morale problems of American troops. Fatigue with the war and each other have been cited for this escalating antagonism. Although MACV officially remained dedicated to providing evenly balanced public affairs information, the situation was exacerbated by the manpower drawdowns at the Public Affairs Office itself.The Easter Offensive of 1972, a conventional North Vietnamese invasion of South Vietnam was generally depicted by MACV and Washington as a "true test" of the policy of Vietnamization. It was also readily apparent to the media that American airpower had saved the day. The press reported heavily on the "mixed" capabilities of the South Vietnamese defense and on the retaliatory U.S. bombing effort in North Vietnam, Operation Linebacker
Operation Linebacker
Operation Linebacker was the title of a U.S. Seventh Air Force and U.S. Navy Task Force 77 aerial interdiction campaign conducted against the Democratic Republic of Vietnam from 9 May to 23 October 1972, during the Vietnam War....
. Secretary of Defense Melvin Laird declined to criticize the negative reporting of the press, which he described as "generally balanced."
By the end of 1971 the number of accredited American correspondents had declined to fewer than 200. By September 1973 that number had dwindled to only 59. As the war became more and more a South Vietnamese affair, the Saigon government tried to silence unofficial news sources, tightening its information guidelines and stringently punishing any who violated them. Even as the Easter Offensive waned, President Nguyễn Văn Thiệu
Nguyen Van Thieu
Nguyễn Văn Thiệu was president of South Vietnam from 1965 to 1975. He was a general in the Army of the Republic of Vietnam , became head of a military junta, and then president after winning a fraudulent election...
passed a martial law decree that made circulating news or images "detrimental to the national security" a criminal offense.
With the breakdown of peace negotiations with Hanoi, President Nixon launched Operation Linebacker II
Operation Linebacker II
Operation Linebacker II was a US Seventh Air Force and US Navy Task Force 77 aerial bombing campaign, conducted against targets in the Democratic Republic of Vietnam during the final period of US involvement in the Vietnam War...
, an extensive aerial campaign by B-52 bombers and tactical aircraft that began on 16 December 1972. Nixon, in an effort to conceal the fact that the talks had broken down, ordered that the public explanation for the bombing be linked to "a possible enemy offensive in the South." With no information flowing from the White House, the Pentagon, or MACV, North Vietnam's propaganda was all that correspondents had to go on and it was extensively reported by the media. The American people, however, were unconvinced. According to a Harris poll, fewer than 50 percent agreed that it was "inhuman and immoral for the U.S. to have bombed Hanoi's civilian center" and an impressive 71 percent believed "what we did in bombing Hanoi was no worse than what the communists have done in the Vietnam War." Following the campaign Hanoi returned to the negotiating table and (after some wrangling with the Saigon government) the Paris Peace Accords
Paris Peace Accords
The Paris Peace Accords of 1973 intended to establish peace in Vietnam and an end to the Vietnam War, ended direct U.S. military involvement, and temporarily stopped the fighting between North and South Vietnam...
were signed on 27 January 1973. For the United States, the Vietnam War was over.