Stride is a brand of chewing gum

Chewing gum

Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

 created by Cadbury Adams (owned by Kraft Foods). Its packs usually consist of 14 pieces of gum.

Current Flavors

There are 17 flavors in total.

• Always Mandarin
• Eternal Melon
• Forever Fruit 2.0
• Mega Mystery (a mixed-fruit flavor; package displays a question mark instead of the Stride S)
• Nonstop Mint 2.0
• Shift Berry to Mint
• Shift Citrus to Mint
• Spark Kinetic Fruit
• Spark Kinetic Mint
• Spearmint 2.0
• Sweet Berry 2.0
• Sweet Cinnamon
• Sweet Peppermint 2.0
• Uber Bubble 2.0
• Whitemint
• Winterblue 2.0
• Shaun White Wintermint

Stride 2.0

A new line of Stride, named the “2.0” series, was released in February 2011. This series was released to upgrade some of the original flavors.

Stride Shift

Shift is a flavor changing gum in two flavors (Berry to Mint and Citrus to Mint). Because of the two flavors, the packaging for each flavor has two main colors. For Berry to Mint, the package's colors are magenta and light blue; for Citrus to Mint, the package's colors are orange and green.

Stride Spark

Spark is a variant that comes in two flavors, Kinetic Mint and Kinetic Fruit. One piece contains 25% of the Recommended Daily Allowance of Vitamin B6

Vitamin B6

Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...

 and Vitamin B12

Vitamin B12

Vitamin B12, vitamin B12 or vitamin B-12, also called cobalamin, is a water-soluble vitamin with a key role in the normal functioning of the brain and nervous system, and for the formation of blood. It is one of the eight B vitamins...

, according to the label.

Discontinued Flavors

Due to the release of Stride 2.0, the original Stride ‘1.0’ flavors that were upgraded have ceased production.
They are as follows:

• Forever Fruit 1.0
• Nonstop Mint 1.0
• Spearmint 1.0
• Sweet Berry 1.0
• Sweet Peppermint 1.0
• Uber Bubble 1.0
• Winterblue 1.0

International

Stride was available only in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 until January 2008, when the Spearmint, Sweet Peppermint and Forever Fruit flavors were made available in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. All flavors (excluding Winterblue 2.0, Always Mandarin, and Sweet Cinnamon) are now available in Canada.

In Europe some Stride

Stride (gum)

Stride is a brand of chewing gum created by Cadbury Adams . Its packs usually consist of 14 pieces of gum.-Current Flavors:There are 17 flavors in total.* Always Mandarin* Eternal Melon* Forever Fruit 2.0...

 flavors are being sold under the Trident Senses brand, namely the Winterblue 2.0 (sold as Mint Breeze), the Forever Fruit 2.0 (sold as Tropical Mix) and the Sweet Peppermint 2.0 (sold as Rainforest Mint and recolored to green), as well as the Mega Mistery, sold as itself. The packaging is a little more elaborate than the traditional Stride box, with the exception of the Mega Mystery which remains the same.
Some other flavors have been released but they don't relate to any Stride flavors apart from some Shift flavors.

Ingredients

Stride Winterblue (replaced by Stride Winterblue 2.0)
contains Sorbitol

Sorbitol

Sorbitol, also known as glucitol, Sorbogem® and Sorbo®, is a sugar alcohol that the human body metabolizes slowly. It can be obtained by reduction of glucose, changing the aldehyde group to a hydroxyl group. Sorbitol is found in apples, pears, peaches, and prunes...

, Gum Base

Gum base

Gum base is the non-nutritive, non-digestible, water-insoluble masticatory delivery system used to carry sweeteners, flavors and any other desired substances in chewing gum and bubble gum. It provides all the basic textural and masticatory properties of gum....

, Mannitol

Mannitol

Mannitol is a white, crystalline organic compound with the formula . This polyol is used as an osmotic diuretic agent and a weak renal vasodilator...

, Xylitol

Xylitol

Xylitol is a sugar alcohol sweetener used as a naturally occurring sugar substitute. It is found in the fibers of many fruits and vegetables, and can be extracted from various berries, oats, and mushrooms, as well as fibrous material such as corn husks and sugar cane bagasse, and birch...

, Glycerin, Natural and Artificial Flavoring, Aspartame

Aspartame

Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...

, Acesulfame Potassium

Acesulfame potassium

Acesulfame potassium is a calorie-free artificial sweetener, also known as Acesulfame K or Ace K , and marketed under the trade names Sunett and Sweet One. In the European Union, it is known under the E number E950...

, Soy Lecithin

Lecithin

Lecithin is a generic term to designate any group of yellow-brownish fatty substances occurring in animal and plant tissues, and in egg yolk, composed of phosphoric acid, choline, fatty acids, glycerol, glycolipids, triglycerides, and phospholipids .The word lecithin was originally coined in 1847 by...

, Blue 2 Lake

Lake pigment

A lake pigment is a pigment manufactured by precipitating a dye with an inert binder, usually a metallic salt. The word lake is a homonym of lake as body of water and does not refer to it....

, and BHT

Butylated hydroxytoluene

Butylated hydroxytoluene , also known as butylhydroxytoluene, is a lipophilic organic compound that is primarily used as an antioxidant food additive as well as an antioxidant additive in cosmetics, pharmaceuticals, jet fuels, rubber, petroleum products, electrical transformer oil, and embalming...

 (to maintain freshness).

Stride Winterblue 2.0
contains Sorbitol, Gum Base, Glycerin, Mannitol, natural and artificial Flavoring, Xylitol; Less than 2% of: Acesulfame potassium, Aspartame, BHT (to maintain freshness), Blue 1 Lake, Blue 2 Lake, Soy Lecithin, and Sucralose

Sucralose

Sucralose is an artificial sweetener. The majority of ingested sucralose is not broken down by the body and therefore it is non-caloric. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as sweet as sucrose , twice as sweet as saccharin, and 3.3...

.

Design

The Stride Mnemonic 'S' and package was created by a design and branding firm All packages of Stride include the Stride Mnemonic ’S’ except for Mega Mystery, which replaces the ’S' with a question mark (‘?’) on the front of the packaging.

Marketing

Stride chewing gum was unveiled at the All Candy Expo in 2006, when, after three years of product development, Cadbury claimed that through the use of proprietary sweetener mannitol

Mannitol

Mannitol is a white, crystalline organic compound with the formula . This polyol is used as an osmotic diuretic agent and a weak renal vasodilator...

 it had produced a gum with longer lasting flavor. Cadbury marketed the gum as "The Ridiculously Long Lasting Gum". Following competitive campaigning, New York based advertisers JWT

JWT

JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...

 were selected to handle the $50 million launch advertising, creating a series of work-place related ads that proved popular with consumers, according to polls by USA Today

USA Today

USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

. These ads include the CEO of Stride gum begging customers to buy more gum as was popular at first but lasted too long and nobody came back for more. (October 29, 2006) In addition, Cadbury received an industry OMMA Award for online advertising creativity on September 25, 2007 for "Best Use of Gaming" in connection with its "The Ridiculously Long-Lasting Gaming Event", when on June 21, 2006. Stride teamed with Xfire

Xfire

Xfire is a proprietary freeware instant messaging service for gamers, that also serves as a game server browser and has various other features. It is currently available for Microsoft Windows. Xfire was originally developed by Ultimate Arena based in Menlo Park, California...

 to host a live "shoutcast" national videogame all-star challenge. Stride chewing gum sponsored a world-wide trip by Matt Harding

Matt Harding

Matthew "Matt" Harding , is an American traveler, video game designer, and Internet celebrity known as Dancing Matt for his viral videos that show him dancing in front of landmarks and street scenes in various international locations...

 in order for him to produce a popular viral video on youtube in 2006. Starting November 5, 2009, Cadbury in connection with Kongregate

Kongregate

Kongregate is an online games hosting website owned by Gamestop Corporation, which allows users to upload user-created Adobe Flash or Unity3D games. It features an API that Flash and Unity developers can integrate into their games which allows users to submit high scores and in some games, earn...

 sponsored "The Longest Lasting Game" contest, challenging game developers to design a game based around endurance in one month.

The growing gum market for Stride and other Cadbury-Adams brand Trident in the United States contributed to unexpectedly strong sales for the company in 2007.